Comcast

NBCUniversal disclosed Tuesday its new streaming service, to debut in April 2020, will be called "Peacock."

The Comcast (CMCSA - Get Report) subsidiary said the service will be supported by advertisements and subscriptions, but didn't disclose the actual pricing. It plans to post the costs of its plans closer to launch date and give viewers a chance to sign up for emailed insider information, updates and news.

Peacock joins a growing list of streamers vying for a chunk of the audiences of Netflix (NFLX - Get Report) , Amazon (AMZN - Get Report) and Hulu. Walt Disney (DIS - Get Report) , which has operational control of Hulu, will launch Disney+ on Nov. 12, 2019, for $6.99 a month or $69.99 a year. Apple (AAPL - Get Report) is launching Apple TV+ on Nov. 1, 2019, for $4.99 a month. AT&T's (T - Get Report) WarnerMedia is expected to release its streaming service in spring 2020 for $15 to $18 a month.

Peacock, named after its parent company's logo, will stream "reboots" of "Punky Brewster" and "Saved by the Bell;" reruns including "The Office," which cost NBC $100 million per year for a five-year exclusive agreement; and originals including "Brave New World," featuring Demi Moore.

Peacock's lineup also includes new talk shows from Jada Pinkett Smith, Jimmy Fallon, and several others.

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