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Inside SoFi's $5 Billion Stadium

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The $5 billion SoFi (SoFi) Stadium serves as the home stadium for both the LA Rams and LA Chargers. Size and tech advancement are some of the stadium's bragging points.

Financial technology startup SoFi, Social Finance Inc., will reportedly pay a reported $400 million over 20 years for naming rights.

Is it worth the investment? Maybe, here are a few reasons why:

  • Brand experts say it makes more sense for a new brand to associate itself with the stadium than a more familiar, legacy brand
  • Financial experts say it makes sense for the financial tech start-up to align itself with such a technologically advanced stadium is a good alignment for the financial tech startup. 
  • Exposure during a single game is as much as 19 million eyeballs.

More from TheStreet's series, The Sport of Money with Tony Owusu here: Trevor Lawrence, Cryptocurrency and the NFL Draft - Sport of Money

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