Starbucks Corp. (SBUX) has sweetened the release of its fourth quarter and fiscal-year earnings after the closing bell Thursday, Nov. 1, with some sugar and spice and everything nice.
In advance of the report, the coffee house chain announced that it was fortifying its lineup of holiday goodies to include old and new snacks for sale.
Along with oldies such as Peppermint Mocha, Starbucks said it was offering newbies such as a Chocolate Swirl Brioche that includes dark fudge filling and the obligatory spice cinnamon; Pistachio Honey Croissant with honey glaze; Sugar Plum Cheese Danish; and a Penguin Cake Pop that looks like a chocolate penguin's head stuck on a stick.
Likely knowing that nothing would throw off analysts and investors as much as a free-fall crash from a sugar high, Starbucks has held the launch of the treats until Friday, Nov. 2.
The same day the company will also bring back its other holiday food and drinks, such as the Starbucks Christmas Blend and Toasted White Chocolate Mocha, Caramel Brulée Latte, Chestnut Praline Latte, Gingerbread Latte and Eggnog Latte.
Starbucks shares were rising slightly on Thursday.
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