NEW YORK (
will offer free Wi-Fi at all of its U.S. restaurants by 2015 in a move that echoes that of restaurant giants
Taco Bell said this week that all of its 5,600 U.S.-based locations will be equipped with free Wi-Fi service by 2015; just 40 of its restaurants offer the complimentary service now.
The fast-food chain will also outfit its stores with TV screens airing programs from Restaurant Entertainment Network, a content providing service already employed by
, Carl's Jr and Hardee's, according to a report in
. Programs will feature content on music, lifestyle, entertainment and sports.
Taco Bell's announcements come as the Mexican-style restaurant operator looks to attract more customers and boost diners' in-store experiences.
McDonald's already offers free Wi-Fi to its customers in the U.S. Last year Starbucks began offering unlimited free Wi-Fi to its customers after previously requiring people to sign in with an account and password, and limiting free internet service to two hours per day.
said last year it would begin offering some of its European customers free Wi-Fi; the announcement pertained to 2,200 restaurants in 12 countries including Germany, the U.K., Ireland and the Netherlands.
Other restaurant operators to offer on-screen entertainment to diners include
Yum shares were 0.5% lower at $56.34 Wednesday morning.
-- Written by Miriam Marcus Reimer in New York.
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