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You could call it the Robo Shop: Sam's Club is opening a store that will use artificial intelligence, augmented reality, machine learning and smartphone technology to help shoppers buy products more easily and boost the store's bottom-line. 

Dubbed Sam's Club Now, the Dallas shop will let members skip the lines and cashiers and pay for -- and find -- items with their phones.

"There won't be another club like it," said Jamie Iannone, chief executive of, in a statement posted on the store's website Monday, Oct. 29. Sam's Club is owned by Walmart Inc. (WMT) - Get Walmart Inc. Report .

The store will rely on the "Sam's Club Now" app, the 700 cameras on site and other technology.

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It will serve as much as a shop as a "technology lab" for new innovation, said Iannone.

"It's where we will incubate, test and refine technologies to help define the future of retail."

New technology, he said, will allow Sam's Club to more quickly serve customers, and allow staff to become "concierges" of the store.

The Dallas store comes after Sam's Club released its Scan & Go app two years ago, whose usage has increased 40% since. The Sam's Club Now app is based on the Scan & Go app technology, and will allow shoppers to automatically create shopping lists using machine learning and purchase data, use voice search and maps to find items in the store, and place orders to be pickup at the store within an hour.