YONKERS, N.Y. (
) -- In what will be both welcome news for private-label brands and heresy for packaged-food makers, a new Consumer Reports' study has found that 23 of 29 store-brand foods tasted just as good, or better than, national brands.
According to the taste test, many food products from
, were rated on par or higher to their counter parts from
Target's Archer Farms chewy soft bake cookies, Costco's Kirkland signature organic medium salsa and Wal-Mart's Great Value whipped topping were actually preferred to similar products from Pepperidge Farm, Old El Paso, Betty Crocker and Kraft.
These store-brands were also 27% cheaper than big-name rivals. In addition, 70% of those surveyed by Consumer Reports said they were highly satisfied with the quality of store brands they purchases.
-- Reported by Jeanine Poggi in New York.
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