NEW YORK (
, the maker of Gatorade and Frito-Lay snacks, is set to announce a 10-year extension of its sponsorship deal with the National Football League that could be valued at $2.3 billion,
The Wall Street Journal
The deal runs through the 2022 playoffs. It is one of the largest sponsorships to date in U.S. sports, according to the newspaper.
The deal ensures that PepsiCo's brands will be official marketing partners of the league at a cost of nearly $100 million a year, the
The deal could be announced Tuesday.
In addition to the national rights fee, PepsiCo could spend about $1.3 billion on marketing and other NFL-related spending during the agreement, a person with knowledge of the deal's details told the
-- Written by Joseph Woelfel
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