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NEW YORK (

TheStreet

) --

H.J. Heinz

(HNZ)

created a new "Dip and Squeeze" ketchup packet that will be available later this year at

Wendy's

(WEN) - Get Wendy's Company Report

.

The new ketchup packet, a replacement for the traditional rectangular-shaped packet, can be squeezed out through one end or the lid can be peeled back for dipping.

McDonald's

(MCD) - Get McDonald's Corporation Report

and

Burger King

are testing the packets but declined to comment on the results for

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The Wall Street Journal

.

Heinz spent three years developing the new packet, according to the newspaper.

Smaller outlets like Chick-fil-A and Dairy Queen began carrying the packets earlier this year.

Wendy's on Monday unveiled a new hamburger -- Dave's Hot 'N Juicy, which is named after Wendy's late founder Dave Thomas.

Among changes to the burger are extra cheese, a thicker beef patty and a buttered bun. It will be served in restaurants starting Monday, according to

The Associated Press

.

Wendy's hadn't changed its burger since the chain started in 1969,

"Our food was already good," said Denny Lynch, a Wendy's spokesman. "We wanted it to be better. Isn't that what long-term brands do? They reinvent themselves."

-- Written by Joseph Woelfel

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Joseph Woelfel

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