) --


(PEP) - Get PepsiCo, Inc. Report

Gatorade brand of sports drinks will continue to be one of the only brand names on the field at NFL games, along with


(MMI) - Get Marcus & Millichap, Inc. Report

, after

Pepsi announced a 10-year extension of its sponsorship deal


Pepsi's NFL sponsorship extension, valued at $2.3 billion and announced early Tuesday, ensures that Pepsi brands Gatorade, Pepsi MAX and Frito-Lay will continue their relationship with the NFL. Its Quaker Oats brand will become a new partner with the league next year, while its Tropicana brand will also join ranks as a Pepsi brand engaged with the NFL's 2012 season.

>> PepsiCo Not Poised to Split: Analyst

Aside from on-field football equipment, Gatorade and Motorola are the only brands with a presence at NFL games. Pepsi's Gatorade makes memorable appearances when players shower winning coaches with the sports drink, while team coaches don Motorola headsets -- high-profile images that Pepsi's marketing team was smart to maintain.

The NFL also renewed its sponsorship deal with

General Motors

(GM) - Get General Motors Company (GM) Report

, and announced new deals with insurer


and electronics maker



The NFL expects game attendance to rise this year, and television viewership is also projected to be strong, giving sponsorship brands even more visibility to millions of fans.

Pepsi's renewed deal will run through the 2022 playoffs.

TheStreet Recommends

Pepsi shares were 2.3% lower Tuesday morning at $61.81.

>> 15 Food Companies That Serve You 'Wood'


Written by Miriam Marcus Reimer in New York.

>To contact the writer of this article, click here:

Miriam Reimer


>To follow the writer on Twitter, go to



>To submit a news tip, send an email to:



>> Food Stocks: 'Emerging' Opportunities?

>> Bankruptcy Watch: 14 Risky Restaurant Stocks

>> Consumer Stock Takeovers: Deals and Targets

>> Consumer Dividend Stocks Increasing Payouts

>> Consumer Products You Pay More For

>> 14 REITs Increasing Dividends Annually

>> 10 Top Dividend Stocks for 2011

>> 18 Overbought Stocks to Sell Now

>> Don't Buy Dunkin' Donuts IPO: Value Analyst

>> 10 Top Buy-Rated Real Estate Stocks for 2011

>>See our new stock quote page.

Disclosure: TheStreet's editorial policy prohibits staff editors and reporters from holding positions in any individual stocks.