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NBA Teams Up With DraftKings to Expand Sports Betting

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DraftKings  (DKNG) - Get DraftKings Inc. (DKNG) Report is growing its footprint within the National Basketball Association with an expanded relationship that grants the sports technology and entertainment company with NBA rights within its sports betting, fantasy sports, iGaming and other free-to-play products.

While DraftKings has had an agreement with the NBA since 2019, when it became the Authorized Gaming Operator for the league, the new partnership will make DraftKings the exclusive presenting sponsor of NBABet Stream telecast, distributed via NBA League Pass and the NBA TV app.

Ezra Kucharz, chief business officer at DraftKings, noted, “The NBA season only just tipped off, and yet we have already seen the immediate impact of the sport among our customer base with significant re-engagement along with healthy new betting activity across all of our states,”.

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