Diamond Resorts CEO Says Topgolf Is Great For Sport's Future

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Sports Illustrated spoke with Diamond Resorts CEO Mike Flaskey to discuss the future of golf and Topgolf. Diamond Resorts is owned by Apollo Global Management Inc.

“We think the Topgolf model is great because we think, like our tournament, it is attracting a new demographic, like millennials, who may be new to golf. For sure, the concept is a great concept and it is kind of blending entertainment with golf and we believe strongly in that,” Flaskey told Sports lllustrated recently in an interview.

Diamond Resorts tees off the LPGA season with the Diamond Resorts Tournament of Champions today. The tournament runs Jan. 16-19 in Lake Buena Vista, Florida.