Could bad weather put a damper on holiday sales?
With East Coast residents facing snow and unusually frosty conditions this Thanksgiving weekend, bad traffic and crowded airports are all but certain. The weather could also mean fewer shoppers braving the classic Black Friday trek out to stores to load up shopping carts with holiday deals.
In a recent analysis, Adobe Analytics forecasted $5.9 billion in sales on Black Friday, along with $7.8 billion on Cyber Monday and $3.3 billion on Thanksgiving. In total, Adobe projected $124.1 billion in holiday sales -- typically a boon for retailers of all stripes, including Amazon (AMZN) , Target (TGT) , Walmart (WMT) as well as smaller businesses.
According to a survey by BlackFriday.com, shoppers are planning to spend $472 on Black Friday deals and up to $415 on Cyber Monday deals this year -- and bad weather conditions have the potential to shift some of that spending online. However, as noted by TheStreet's Adam Smith, Black Friday has evolved from a single-day, in-store event into a promotional period that some retailers, such as Kohl's (KSS) , kick off earlier and extend throughout the weekend and beyond.
For updates on holiday retail sales results, check back on TheStreet.com.
(Editor's Pick. Originally published Nov. 21.)