The plant-based protein market is expected to top $75.2 billion by 2027. Traditional companies like Beyond Meat (BYND), Tyson Foods (TSN), Kellogg Company (K), and Unilever (UL) are among the many companies vying for market share.
But, there are plenty of non-traditional investors too.
On September 9, 2021, Prince Khaled bin Alwaleed of Saudi Arabia, a known vegan pioneer, and investor in the plant-based space joined Eat Well Investment Group (EWGFF) - Get EAT WELL INVESTMENT GROUP INC Report ('The Company, or "Eat Well Group") newly formed Strategic Advisory Board.
CEOs and Celebrities Investing in Plant-Based Boom
- Mark Cuban – The Dallas Mavericks owner and 'Shark Tank' star is one of the primary investors in Wild Earth, which sells plant-based dog food.
- Jeff Bezos – Amazon's (AMZN) - Get Amazon.com, Inc. Report founder is one of the primary investors in Notco, a Chilean food-tech company producing plant-based alternatives.
- Alicia Silverstone – The actress partnered with Garden of Life to create mykind Organics in 2014, which makes supplements closer to whole foods.
- Venus Williams – The tennis star co-founded Happy Viking in 2020, a range of plant-based yellow pea and brown rice protein shakes.
- Kate Hudson – The actress partnered with Syllable to launch plant-based powders from INBLOOM in 2020.
- Woody Harrelson – The actor, alongside Shailene Woodley, Paris Hilton, and Lance Bass, invested in Good Catch in 2021, which produces plant-based fish and seafood products.
- Rihanna and H.E.R. – The two singers are recent investors in Partake Foods in 2020, which makes vegan, gluten-free, and allergy-free cookies.
Editor's note. This story is sponsored by Eat Well Investment Group