Plant-based protein and imitation meat producer Beyond Meat (BYND) - Get Beyond Meat, Inc. Report has launched and new substitute for pork, aptly named 'Beyond Pork'. The new product is designed to be marketed mainly in China where pork is the predominant meat that is consumed by the population.
A growing interest in vegetarian meat substitutes, especially by younger Chinese is fueling several companies to come up with plant-based replacements for the pork that is used in dumplings and many other dishes.
Recent trade tariffs have increased the price of pork from the U.S. and the impacts on the environment from pork and other meat production has also become a serious issue for the Chinese people.
Beyond Meat has set up manufacturing of the new product in China and has also partnered with e-commerce platform JD.com (JD) - Get JD.com, Inc. (JD) Report for online sales. Starbucks (SBUX) - Get Starbucks Corporation Report in China is also a partner with Beyond Meat for some of its food products.
But several other companies are also coming out with vegetarian pork substitutes such as Impossible Foods and Chinese brands, Zhenmeat, Starfield and Whole Perfect Food.