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Facebook Hits Pause on 'Instagram Kids'

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Instagram’s parent company, Facebook  (FB) - Get Meta Platforms Inc. Class A Report, has paused the development of its 'Instagram Kids' project.

On Monday, Instagram Head Adam Mosseri made that announcement, however, he said that the company believes “building Instagram Kids is the right thing to do.”

"Us pausing doesn’t change the status quo. U13s are getting phones, misrepresenting their age, and downloading 13+ apps. YouTube and TikTok saw this happening and made u13 products, we were doing the same," said Mosseri. "I have to believe parents would prefer the option for their children to use an age-appropriate version of Instagram - that gives them oversight - than the alternative. But I’m not here to downplay their concerns, we have to get this right."

The company said they will use this time to work with parents, experts, policymakers, and regulators, to listen to their concerns

Earlier this month, The Wall Street Journal reported that the company ignored its own findings of how toxic Instagram is for teen girls.

However, Facebook denied the reports in a blog titled ‘What the Wall Street Journal Got Wrong.’

"Facebook understands the significant responsibility that comes with operating a global platform. We take it seriously, and we don’t shy away from scrutiny and criticism," said Nick Clegg, the company's VP of Global Affairs. "But we fundamentally reject this mischaracterization of our work and impugning of the company’s motives."

Related: In Case You Missed It: What You Need to Know About Facebook

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