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Supply Chain Dampens Cyber Monday

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Cyber Monday sales were down slightly for online retailers compared with 2020 according to the Adobe Digital Economy Index.

U.S. shoppers spent a total of $10.7 billion on Cyber Monday, down 1.4% from $10.8 billion in 2020 according to data from Adobe Analytics.

Reuters reported that fewer discounts and limited choices would likely result in lackluster Cyber Monday sales.

Black Friday online sales declined for the first time in 2021. Online sales dipped to $8.9 billion from $9 billion in 2020, according to data from Adobe Analytics. 

With the holiday sales season beginning early, consumers spent $109.8B online, (Nov. 1 to Nov. 29), growing significantly at 11.9% over last year.

“With early deals in October, consumers were not waiting around for discounts on big shopping days like Cyber Monday and Black Friday. This was further fueled by growing awareness of supply chain challenges and product availability. It spread out e-commerce spending across the months of October and November, putting us on track for a season that still will break online shopping records,” said Taylor Schreiner, director at Adobe Digital Insights.

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