Get ready for next week, with Jim Cramer's Game Plan from Friday's episode of Mad Money.

In the old days, August was a time for rest and relaxation on Wall Street, Jim Cramer told his Mad Money viewers Friday. But next week is not the old days, as Cramer's week-ahead game plan was jam-packed with earnings.

The week starts off on Monday with earnings from Estee Lauder (EL) - Get Report , a company at the heart of the selfie generation. Good news from this company will likely mean good things for Ulta Beauty (ULTA) - Get Report and the battered Macy's (M) - Get Report .

Next, on Tuesday, we get retail earnings from Action Alerts PLUS holding Kohls Stores (KSS) - Get Report and TJX Companies (TJX) - Get Report . Cramer said he expects good things from both companies. He was also bullish on Medtronic (MDT) - Get Report and Urban Outfitters (URBN) - Get Report , but took a more cautious tone with home builder Toll Brothers (TOL) - Get Report , which will have to brief investors on the current state of home affordability.

The parade of earnings continues on Wednesday with Lowes (LOW) - Get Report , Target (TGT) - Get Report , L Brands (LB) - Get Report and Analog Devices (ADI) - Get Report . Cramer said he likes the turnaround at Lowes, but took a wait-and-see stance on Target. He avoided L Brands, calling it "troubled." Analog Devices, however, should have good news for investors.

Thursday brings more earnings, this time from Alibaba (BABA) - Get Report , which Cramer wanted to avoid, and four stocks he wanted to buy, namely VMWare (VMW) - Get Report , Intuit (INTU) - Get Report , HP (HPQ) - Get Report and Splunk (SPLK) - Get Report .

Rounding out the week are yet more retail earnings, with Ross Stores (ROST) - Get Report and Gap Stores (GPS) - Get Report on Thursday and Foot Locker (FL) - Get Report on Friday. Of the three, Foot Locker was Cramer's favorite, with Ross coming in second. He was puzzled by Gap, a company he said can't seem to deliver, even in a great environment for retail.

More from Friday's special episode of Mad Money, dedicated to Cramer's lessons: Play by the rules if you want to stay in the game for the long run.

Cramer and the AAP team talk are adding to their holding of Schlumberger (SLB) - Get Report , and keeping a close eye on Google. Find out what they're telling their investment club members and get in on the conversation with a free trial subscription to Action Alerts PLUS.

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To read a full recap of this episode of "Mad Money," click here.

To watch replays of Cramer's video segments, visit the Mad Money page on CNBC.

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At the time of publication, Cramer's Action Alerts PLUS had a position in KSS and SLB.