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Companies are increasingly adopting a "disrupt or die" philosophy, Jim Cramer told his Mad Money viewers Thursday, and for many, the disruption is working.

Charles Schwab (SCHW) and TD Ameritrade (AMTD) have been disrupters in the online trading arena for years, but the two have now decided to merge, as upstarts like the trading platform Robinhood have captured the attention of younger investors with the promise of commission-free trading. Shares of Schwab rallied 7.3% and Ameritrade soared 16.9%, but Cramer said this deal needed to be done if these two are to remain competitive. Traditional brokerages never saw companies like Robinhood coming, he said, and chose to ignore them at their peril.

The food delivery space is also being disrupted, and not by the king of disruption GrubHub undefined . Cramer said GrubHub was unseated by the venture capital backed DoorDash and that's led to huge declines in GrubHub's shares.

Even in retail we're seeing disruption, with rumors that Tiffany (TIF) may sell itself to LVMH. Cramer said this makes perfect sense, as LVMH has heavily invested in technology to up its game, while Tiffany remains largely an old-school, analog retailer. 

Cramer and the AAP team are looking at everything from earnings and tariffs to the Federal Reserve. Find out what they're telling their investment club members and get in on the conversation with a free trial subscription to Action Alerts Plus.

Executive Decision: United Airlines 

In his first "Executive Decision" segment, Cramer sat down with Oscar Munoz, CEO of United Airlines (UAL) , a stock that's up 9% for the year and 32% over the past three years.

Munoz started off by saying there's a large gap between what economists are worried about and what the actual facts are on the ground. He said both the U.S. economy and the global economy remain strong and customers are still flying and spending. United continues investing heavily into technology, he said, because that's what customers expect from the companies they deal with. Technology not only helps passengers, it also helps United's employees care for passengers better.

When asked about Boeing's (BA) 737 MAX, Munoz said they are still waiting for regulators to tell them the plane is safe to fly, but once that occurs, United will take extra care making sure customers feel comfortable on the plane. For concerned flyers, Munoz said United will do whatever it takes, including free rebooking, if necessary.

Finally, Munoz reiterated that United isn't only concerned with shareholders and profits. They focus on all stakeholders including customers, investors, employees and especially in supporting the communities they serve.

Executive Decision: Advanced Micro Devices

In his second "Executive Decision" segment, Cramer also sat down with Lisa Su, president and CEO of chipmaker Advanced Micro Devices (AMD) and someone Cramer called a "hero" for her remarkable turnaround of the company.

Shares of AMD traded for just $1.80 when Su took over as CEO, but now trade over $30. Su said that's due to great products that have allowed them to take market share, fix their balance sheet and steadily increase their gross margins.

AMD continues to operate in strong end markets, Su added. The data center market always needs more processing power, she said, and AMD is the "guts" of many large-scale data centers around the globe. The gaming market is also alive and well with next-generation consoles on the horizon. And even PCs remain a $30 billion market with chips for desktops, notebooks and hobbyists all gaining market share.

Su noted that AMD is not run for the short term. She said AMD has to make bets three to five years in advance and they have to operate for the long term. 

Reviewing Cannabis Stocks 

The cannabis stocks have seen strong gains this week. Is it finally time to start buying after seven months of declines? Cramer said he's not too sure.

Everyone expected a lot from the cannabis industry, Cramer admitted, but after being legal in Canada for a year, the opportunity proved to be a lot smaller than many believed. It turns out, people are only willing to pay high prices when cannabis is illegal. Once it's legal and freely available, prices plummet.

When Cronos (CRON) last reported earnings, the results were ugly, Cramer explained. The company missed on revenue, missed on earnings and saw prices fall 42% in just three months time. The same pattern was seen at Tilray (TLRY) and Canopy Growth (CGC) .

Cramer said with so much oversupply, smaller market opportunities and no movement on U.S. deregulation, the cannabis stocks just simply aren't as attractive as they used to be. That's why he'd use any strength to sell.

On Real Money, Cramer keys in on the companies and CEOs he knows best. Get more of his insights with a free trial subscription to Real Money.

Creating U.S. Jobs Is the Point 

In his "No Huddle Offense" segment, Cramer opined on President Trump's visit to an Apple (AAPL) manufacturing facility in Texas yesterday and what it means for investors.

Cramer admitted that yes, the president misspoke and the factory was not new, nor did it even belong to Apple. But you can't view events like this only through a political lens. When you're in the middle of a trade war, you play nice with world leaders, Cramer said. Apple's plant is creating jobs and that's a good thing no matter who is president. 

Lightning Round

In the Lightning Round, Cramer was bullish on AbbVie (ABBV) , Lululemon Athletica (LULU) , Plug Power (PLUG) , Esperion Therapeutics (ESPR) and First Horizon National (FHN) .

Cramer was bearish on (ALRM) , Alexion Pharmaceuticals (ALXN) and Nokia (NOK) .

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At the time of publication, Cramer's Action Alerts PLUS had A position in ABBV.