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The RealMoney contributors are in the business of trading and investing all day on the basis of ongoing news flow. Below, we offer the top five ideas that RealMoney contributors posted today and (if applicable) how they played those ideas.

Morning Prep

By Ken Wolff
8:42 a.m. EDT

The

PowerShares

(QQQQ)

is gapping up this morning, futures in positive territory after a day of early selling and dip buyers coming in to take us up all afternoon. ...

Microsoft

(MSFT) - Get Microsoft Corporation Report

came in above expectations which is giving us a nice boost. ... I saw what I consider signs of a top on Wednesday but as with any topping market we can see some big spikes up and down. ... I am going to look for about 10 to 20 cents in selling and a pop to QQQQ 44 if the market is going to be a strong one. I am seeing some suspicious gaps that would indicate more selling than predictable, such as

Apple

(AAPL) - Get Apple Inc. Report

,

First Solar

(FSLR) - Get First Solar, Inc. Report

,

Google

TheStreet Recommends

(GOOG) - Get Alphabet Inc. Class C Report

.

Positions: None

Amazon

By Alan Farley
8:53 a.m. EDT

In line with my

Amazon

(AMZN) - Get Amazon.com, Inc. Report

column earlier this week, any pullback to the

"red box"

, whether today or in the next week, should mark a great buying opportunity.

Positions: None

MSFT Earnings

By Sham Gad
9:00 a.m. EDT

Microsoft

(MSFT) - Get Microsoft Corporation Report

apparently deferred 12 cents in this quarter, so EPS were actually 52 cents. These numbers, without the aid of Windows 7, which is garnering very favorable acceptance, suggest a bright outlook. I've recently begun favoring the bigger quality names -- companies like MSFT,

Kraft

(KFT)

,

Pfizer

(PFE) - Get Pfizer Inc. Report

-- as this rally continues to head north without any real improvement in housing or jobs. These quality names have underperformed lesser-quality stocks this year, and their strong balance sheets are comforting for what may be ahead.

Long KFT

Sold Microsoft

By Alan Farley
9:53 a.m. EDT

I sold my

Microsoft

(MSFT) - Get Microsoft Corporation Report

position this morning at $29.14. It was bought on Dec 23, 2008, at $19.28.

My technical target was (and still is) $31, but the 3-point gap was too hard to resist, especially with opening price less than 2 points from the target.

Positions: None

Amazon

By Tim Melvin
10:25 a.m. EDT

The report that does impress me is

Amazon

(AMZN) - Get Amazon.com, Inc. Report

. The company had a 28% increase in revenues and grew year over year by 69% on the bottom line. According to the company, the Kindle E-Reader was the top-selling item in units and dollars. It is also the most gifted wished item. The device is a game-changer and Amazon has the early lead in the e-reader market. There was nothing but good news in the report.

This raises all kinds of interesting investment questions. How will this affect publishers? Do their margins go up or down from electronic delivery? Who makes the components for the Kindle and other e-readers, and what percentage of their revenue is this emerging business? How big could it be? Can newspapers use e-readers to rebuild a subscriber base?

E-readers and mobile computing will be the new Internet. The question for investors is, does it spread beyond Amazon and

Apple

(AAPL) - Get Apple Inc. Report

?

Positions: None

This article was written by a staff member of RealMoney.com.