Follow the fundamentals and use any weakness in high quality stocks as a buying opportunity, Jim Cramer told his Mad Money viewers Friday, as he laid out his game plan for next week's action. Despite the "sky is falling" attitude of some investors, eventually the positives prevail and good things do happen.

Cramer's game plan started on Monday with the Equifax (EFX) - Get Report analyst meeting. Despite this company's monumental data breach, shares are recovering, and if the company tells a good story, they'll recover even more.

Next, on Tuesday, it's earnings from Dick's Sporting Goods (DKS) - Get Report , which will provide many details on its suppliers, and HD Supply (HDS) - Get Report , which will offer insight into the housing market.

Wednesday brings earnings from Signet Jewelers (SIG) - Get Report , a company that's been a mess lately. Cramer said it's too early to bet on a turnaround. Also on Wednesday, there's Williams-Sonoma (WSM) - Get Report , which should see strong sales.

Then on Thursday we can expect earnings from Dollar General (DG) - Get Report , Adobe Systems (ADBE) - Get Report , Ulta Beauty (ULTA) - Get Report and Broadcom (AVGO) - Get Report . Cramer said he'd consider Dollar General on weakness, but is super excited for Adobe. Ulta remains a battleground, which led Cramer to recommend Estee Lauder (EL) - Get Report . He continued to be a fan of Broadcom over the long term.

Finally, on Friday, Cramer called Tiffany (TIF) - Get Report "tempting" but would definitely be a buyer of United Technologies (UTX) - Get Report ahead of their analyst day Friday.

Cramer and the AAP team are reviewing what positions are in strength and can be pruned because we want to raise cash. Find out what they're telling their investment club members and get in on the conversation with a free trial subscription to Action Alerts PLUS.

Treat Supermarkets With Caution 

Sometimes, the stock market can get too negative, but it can also get too positive as well. That's the only way you can explain the rise of supermarket chain Kroger (KR) - Get Report from $21 a share in October to $31 a share at the end of January on absolutely no news. It's almost as is investors forgot that Kroger competes with not only the likes of Amazon (AMZN) - Get Report , but also several new entrants into the grocery space.

That's why this week's 11.9% plunge in the stock should have come as no surprise. Gross margins fell hard during the quarter and they're likely to get worse before they get better, as management indicated they will not lose on price.

Cramer said that translates to a price war that Kroger simply cannot win and one that will hurt the entire industry. Kroger has a unionized workforce. Amazon does not.

Cramer said he'd treat the entire sector with caution and fear and he'd take a hard pass on Kroger in particular.

On Real Money, Cramer says he thinks this time the analysts have pretty much had it with Kroger's promises. Get more of Cramer's insights with a free trial subscription to Real Money.

A Surprise from Axon  

Some stocks don't get the attention they deserve. Take Axon Enterprise (AAXN) - Get Report , formerly known as Taser, which rocketed up 28% this week on stunning earnings of 13 cents a share, when analysts were expecting a loss.

Axon got its start as a maker of stun guns, thus its original name, Taser. But soon the company diversified into body cameras for law enforcement and more importantly, the software and services that go with it. The latter part is important, as hardware sales were initially choppy. Axon soon pivoted hard into software, even going so far as giving away its cameras for free and making its money from the services that go with them.

That strategy, initially panned by analysts, is now paying off in a big way, as evidenced by this quarter's surprise earnings. Cramer said while shares trade at 100 times today's earnings, given the company's growth rate, they are actually cheap at 29 times 2020 estimates.

Executive Decision: GTT Communications

For his "Executive Decision" segment, Cramer sat down with Rick Calder, president and CEO of GTT Communications Inc.  (GTT) - Get Report , the broadband provider that has seen its shares rise 1,584% over the past five years.

Calder explained that GTT connects businesses to the cloud with simplicity, speed and agility that the big incumbent players like AT&T (T) - Get Report cannot match. Their network, leased from other providers, does not require big capital expenditures, and that results in terrific cashflow for the company.

Calder said they're playing in a $400 billion market but have less than 1% market share, leaving lots of room for growth. The company is outpacing the size of their sales team and GTT is hiring salespeople as fast as they can.

Cramer reiterated that GTT is a terrific story that you probably have never heard of, unless you're a regular viewer of "Mad Money."

Lightning Round 

In the Lightning Round, Cramer was bullish on Tellurian (TELL) - Get Report , Atara Biotherapeutics (ATRA) - Get Report , Amarin (AMRN) - Get Report and Twilio (TWLO) - Get Report .

Cramer was bearish on Apache (APA) - Get Report and Dynavax Technologies (DVAX) - Get Report .

Cramer Does His Homework

In his "Homework" segment, Cramer followed up on a few stocks that had stumped him during earlier shows. He said that BGC Partners (BGCP) - Get Report is still suffering under the weight of its real estate spinoff in December, of which BGC still owns 85%. Cramer said he'd rather own Goldman Sachs (GS) - Get Report .

After looking into laser-based manufacturing company Electro Scientific (ESIO) - Get Report , Cramer said this company is suffering from great expectations from analysts. He preferred to take the easy money in Applied Materials (AMAT) - Get Report or Lam Research (LRCX) - Get Report .

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At the time of publication, Cramer's Action Alerts PLUS had a position in AVGO, AMZN, APA, GS.