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Investors used to crave growth and loathe value, Jim Cramer told his Mad Money viewers Tuesday, but in today's market, the tide has turned and investors reward or punish stocks on an individual basis.

Playing a game he called, "Mercy or No Mercy," Cramer said shares of Kroger (KR) had been left for dead earlier this year as investors fled from the grocery stocks. But today, shares soared 11% after the company told analysts it's forecasting between $2.30 and $2.40 a share in earnings, well beyond the $2.19 they had originally forecast.

There was no mercy for the stock of Uber (UBER)  , however, as shares plunged 9.8%. The company says it will be profitable in 2021, but Cramer said he doesn't see how Uber gets there given its huge losses. Investors also showed no mercy to Starbucks (SBUX) , as an accelerating economy makes tried and true winners like Starbucks less valuable.

But investors were merciful to Marriott Worldwide (MAR) , sending shares up 2%, and were even willing to give Boeing (BA) a little love after the company showed some humility regarding the 737Max. Meanwhile, high growth names like Shake Shack (SHAK) and Peloton (PTON) both fell sharply. 

Cramer and the AAP team are looking at everything from earnings and tariffs to the Federal Reserve. Find out what they're telling their investment club members and get in on the conversation with a free trial subscription to Action Alerts Plus.

Executive Decision: Twilio

In an "Executive Decision" segment, Cramer spoke with Jeff Lawson, chairman and CEO of Twilio (TWLO) , the cloud communications provider that has plunged 39%, giving up all of its gains for the year, after the company announced accounting irregularities that have rattled investor confidence. Twilio is an Action Alerts PLUS holding.

Lawson explained that the error in their earnings release was nothing more than a clerical error where numbers were not added correctly. He apologized to investors, adding that new procedures are being put into place to ensure that mathematical errors like this cannot happen again.

That said, Lawson noted that their fundamental business and their guidance has not changed. Revenues were up 75% year-over-year.

When asked about their forecasts, which were also called into question, Lawson explained that Twilio has 172,000 customers and $1 billion a year in revenue, which makes forecasting complicated, but he assured investors that no assumptions have changed.

Lawson concluded by saying Twilio's end markets remain enormous and their business continues to be strong. He promised Cramer and all investors that they will do better and make sure these types of mistakes never happen again. 

Executive Decision: FireEye

For another "Executive Decision" segment, Cramer spoke with Kevin Mandia, CEO of FireEye (FEYE) , the cybersecurity company that saw mixed results when it reported a week ago. Shares for FireEye are virtually flat for the year.

Mandia said that FireEye just completed a global poll of over 800 companies worldwide to learn more about what's happening on the front lines of cybersecurity. He said companies are reporting more breaches this year, but overall the response have been better and there have been fewer major breaches making headlines.

Mandia noted that many hackers are still targeting easy targets with ransomware, which encrypts your data and holds it hostage until payment is made.

When asked about hacking our upcoming elections, Mandia said he doesn't see a direct attack against our voting infrastructure being very likely. Hackers and nation states are instead taking a softer approach, going after the hearts and minds of voters with misinformation, which is harder to detect and fight than a direct attack. 

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Off the Charts: Stocks Poised for Gains

In the "Off The Charts" segment, Cramer checked in with colleague Dan Fitzpatrick for a read on the markets and which stocks he thinks are poised for the biggest gains. Viewers may recall that in mid-September, Fitzpatrick recommended both Apple (AAPL) and Microsoft (MSFT) , two stocks that have steadily been marching higher.

Fitzpatrick was bullish on the outlook for the market. He looked at a daily chart of the Dow Jones Industrial Average and noted that the index has been resting while making a symmetrical triangle pattern, which signals another leg higher is near. He saw the average potentially hitting 29,000.

Among the members of the Dow, Fitzpatrick liked the high-yielding dividend payers like Walgreens Boots Alliance (WBA) , Dow Chemical (DOW) and Verizon (VZ) . After trading flat for months, Walgreens finally broke above its 200-day moving average. Meanwhile, Dow Chemical yields 5.5% and is well off its August lows of $40 a share. Verizon was equally attractive to Fitzpatrick thanks to its flat triangle pattern.

Cramer advised against chasing after Walgreens after the stock's big move today, but he endorsed buying both Dow Chemical and Verizon.

On Real Money, Cramer keys in on the companies and CEOs he knows best. Get more of his insights with a free trial subscription to Real Money.

Understanding the Industrials 

In his "No-Huddle Offense" segment, Cramer said he hates markets that surge higher for no reason, but in the case of the industrials, he thinks he knows why it's happening.

Cramer said when Caterpillar (CAT) reported hideous earnings, shares initially plunged $6, but now they're breaking out to the upside. Shares of Union Pacific (UNP) and CSX (CSX) saw similar patterns, with shares surging on a lack of good news. So, too, did FedEx (FDX) .

Cramer said jumps in stock prices like this don't come from humans. Humans aren't willing to pay up big for a stock without positive news supporting the move. Machines, however, will buy at any price. Cramer explained there are likely not enough sellers in these stocks to meet the demand from machine-managed ETFs.

Real buyers, Cramer concluded, wait for weakness. That's the only explanation for these unjustified rallies.

Lightning Round

In the Lightning Round, Cramer was bullish on Delta Air Lines (DAL) , United Continental (UAL) , Constellation Brands (STZ) , Barrick Gold (GOLD) and Agnico-Eagle Mines (AEM) .

Cramer was bearish on Intelsat (I) and First Majestic Silver (AG) .

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At the time of publication, Cramer's Action Alerts PLUS had a position in AAPL, MSFT, TWLO, CAT.