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) -- The uncertainty in the market is breeding a cloud of fear and worry, Jim Cramer said on 

Mad Money

 Thursday. But occasionally the sun pokes through and the

markets are able to rally

, as they did today.

Cramer called today a terrific snap-back rally, a day when the bears retreated and calmer heads could take advantage of all the positives that go unappreciated on most days.

So just what are the bears so worried about? Cramer said they're largely scared about the velocity of the market's moves and all of the uncertainty that goes along with it. They remain spooked that lower oil prices are foreshadowing doom and gloom despite retailers starting to prove that lower gas prices are a good thing.

Cramer said it will take some time for low energy prices to reach the industrial sector, but it's already helping aerospace, where Boeing(BA) - Get Report continues to sell a lot of planes to airlines that are flush with cash.

The bears also fear slowing growth overseas, ignoring the fact that Europe's new stimulus might actually work. They worry about ultra-low interest rates derailing the economy, oblivious to great results from home builders like Pulte Homes(PHM) - Get Report .

Cramer said none of these issues are worth fearing over the long term, which is why when the bears take a rest, investors can profit in the short term.

Changes at McDonald's

Can one man really make a difference at a multi-billion company? Cramer said he can, which is why the resignation of Don Thompson, CEO of McDonald's(MCD) - Get Report , is so significant.

Cramer explained that McDonald's has been part of his charitable trust, Action Alerts PLUS, on the hopes that a turnaround would soon be at hand -- and now it appears it is.

But while shares of McDonald's spiked 5% on Thompson's resignation, Cramer said investors shouldn't expect a quick fix. He liked the job facing McDonald's to be similar to that of Starbucks (SBUX) - Get Report , another AAP holding, when CEO Howard Schultz returned to take the helm. It took Schultz a full 18 months to see sizable change, and McDonald's should be no different.

The CEO sets the agenda at a company and creates the atmosphere that allows a team to flourish. McDonald's has a new coach, he concluded. We just need to wait until next season to see what happens next. In the meantime, Cramer said he's enjoying the 3.8% dividend yield.

Why Investors Should Like Facebook

When a company delivers a blowout quarter and tops estimates on every metric yet shares fall, that's called an opportunity, Cramer told viewers. Right now, that opportunity is in Facebook(FB) - Get Report , an Action Alerts PLUS holding.

Cramer said Facebook posted a phenomenal quarter, yet shares floundered yesterday amid an otherwise ugly day.

Cramer called Facebook's Mark Zuckerberg "King Midas in a hoodie," as clearly everything Facebook touches is turning to gold. The company posted a 6-cents-a-share earnings beat on $2.5 billion in mobile ad revenue that doubled from this time last year. The company also saw its video business triple, not from last year but from last quarter.

Facebook has become the master of engagement, Cramer said. While analysts may worry about the company's increased spending, it's clear that Facebook's past investments are paying off nicely.

With the prospects of Facebook entering into the ecommerce business sometime in 2015, Cramer said he's willing to pay 33 times earnings for the stock, or up to $100 a share, a full 30% higher than where they trade today.

Executive Decision: David Demshur

For his "Executive Decision" segment, Cramer spoke with David Demshur, chairman, president and CEO of Core Labs(CLB) - Get Report , a stock that traded as high as $215 a share last April but only trades at $89 today as the price of oil has collapsed.

Demshur said that while there is an over-supply of oil right now, that could quickly change by the end of 2015. In fact, Core Labs is predicting the the oil market will be back in balance by the end of the year.

How can that be given the world's declining economies? Demshur explained that oil shale wells deplete much faster than conventional wells, losing 70% of their production in the first year and another 40% in the second. So it won't be long before new wells will be needed to replace the depleted wells.

That's why Demshur said Core Labs is aggressively buying back its own stock at these depresssed levels, just as the company did when shares fell in 2008 and 2009.

Cramer said Core Labs is one of the chief scientists in the oil market, so if it says oil can make a comeback, he's a believer.

Lightning Round

In the Lightning Round, Cramer was bullish on Garmin(GRMN) - Get Report , Kohlberg Kravis Roberts(KKR) - Get Report , Blackstone Group(BX) - Get Report , Pilgrim's Pride(PPC) - Get Report , Tyson Foods(TSN) - Get Report , Alliant Techsystems (ATK) , Northrop Grumman(NOC) - Get Report and Lockheed Martin(LMT) - Get Report .

Cramer was bearish on Trimble Navigation(TRMB) - Get Report , JDS Uniphase (JDSU) and Array BioPharma(ARRY) - Get Report .

Executive Decision: Bob Ward

In his second "Executive Decision" segment, Cramer sat down with Bob Ward, president and CEO of Radius Health(RDUS) - Get Report , a stock that's rallied 488% since its initial public offering last June. Radius just completed a successful secondary offering of stock earlier this month and shares continue to rise.

Ward said that osteoporosis is under-diagnosed and under-treated in the U.S. and currently there is only one main treatment to build bone strength. Radius hopes to gain approval to be the second agent approved to treat osteoporosis by 2016.

Radius is also working on a treatment for breast cancer to both stop the growth and reduce the size of tumors. That drug, currently in Phase I testing, is still early, Ward admitted, but very exciting.

Cramer told viewers that Radius is a small and speculative biotech company but one worth investigating.

To watch replays of Cramer's video segments, visit the Mad Money page on CNBC.

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-- Written by Scott Rutt in Washington, D.C.

To email Scott about this article, click here: Scott Rutt

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At the time of publication, Cramer's Action Alerts PLUS had a position in FB, MCD and SBUX.