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NEW YORK (TheStreet) -- Four times a year the markets get earnings fever, Jim Cramer told his "Mad Money" TV show viewers Friday. But investors need to read beyond the headlines because it's the expectations, not the earnings, that really matter.

That's why Cramer will be watching out for Delta Airlines (DAL) - Get Report when it reports on Tuesday. He said with such heightened expectations he'd rather buy American Airlines (AAL) - Get Report on any Delta weakness.

Cramer would be a buyer of Johnson & Johnson (JNJ) - Get Report, a stock he owns for his charitable trust, Action Alerts PLUS, on any weakness, but not IBM (IBM) - Get Report, which, despite its low expectations, needs to tell investors how bad things really are.

Wednesday brings earnings from Coach (COH) , Norfolk Southern (NSC) - Get Report, United Technologies , Netflix (NFLX) - Get Report and eBay (EBAY) - Get Report. Cramer said to be careful with Coach, Norfolk, eBay and Netflix but be a buyer of United Tech, which has already tempered the enthusiasm.

Then, on Thursday, it's Lockheed Martin (LMT) - Get Report, a stock that's been amazing, McDonald's (MCD) - Get Report, Microsoft (MSFT) - Get Report and Starbucks (SBUX) - Get Report reporting. Cramer said he prefers Wendy's (WEN) - Get Report over McDonald's but likes Microsoft on the possibility of a new CEO from outside the company, and Starbucks for the long term.

Finally, on Friday, it's Bristol-Myers Squibb (BMY) - Get Report, Stanley Black & Decker (SWK) - Get Report, Honeywell (HON) - Get Report and Kimberly-Clark (KMB) - Get Report reporting. Cramer is a fan of Bristol, Honeywell and Kimberly but suggested using call options as a way to test the waters with Stanley Black & Decker, a company that couldn't possibly have as bad a quarter as it did last quarter.

Executive Decision: Strauss Zelnick

For his "Executive Decision" segment, Cramer sat down with Strauss Zelnick, chairman and CEO of Take-Two Interactive (TTWO) - Get Report, the $1.5 billion video game maker with such titles as Grand Theft Auto, Bioshock and NBA 2K.

Zelnick said he's not overly worried about Take-Two's share price because the company has already bought $280 million worth of its own shares at what it believes to be a terrific price. "We're voting with our capital," he continued.

When asked whether sales at retailer GameStop (GME) - Get Report should be an indicator of how Take-Two is selling, Zelnick noted that typically 30% of  sales are digitally delivered, and since GameStop typically deals in a lot of older titles it's more of a trailing indicator than a leading one.

Turning to the record-setting launch of the latest Grand Theft Auto late last year, Zelnick said sales were helped by high average selling prices. But 29 million customers in six weeks proves the popularity of the franchise.

Cramer said the Grand Theft Auto franchise alone is worth more than Take-Two's current stock price, not to mention all of its other terrific titles.

Robot Invasion

The markets are being invaded by robots, Cramer told viewers, with smart companies such as Google (GOOG) - Get Report, an Action Alerts PLUS holding, and (AMZN) - Get Report both snapping up robotics firms for their warehouses and future projects. So where does that leave iRobot (IRBT) - Get Report, the only publicly traded pure-play robot maker?

Cramer noted that iRobot shares soared 85% last year and has sold over 10 million robots in 45 countries around the globe. iRobot currently derives 90% of its sales from consumer robots, like its famous Roomba vacuum, but still maintains 10% of sales of defense and security robot systems.

With new Roomba models coming, along with a promising video-conferencing robot in development with Cisco (CSCO) - Get Report and sales beginning in China, Cramer said there are things to like about iRobot. The company has lots of patents, little competition and the best brand recognition.

iRobot last reported a two-cents-a-share earnings beat on lighter than expected revenue and lower guidance, but Cramer said the company does have $5 a share in cash, which puts its multiple at a respectable 27 times earnings for a growth rate in the high-teens.

While iRobot is not a revolution, Cramer concluded the company is worth buying as a speculation.

Lightning Round

In the Lightning Round, Cramer was bullish on Bank of America (BAC) - Get Report, Nordic American Tanker (NAT) - Get Report, Sherwin-Williams (SHW) - Get Report and Diana Shipping (DSX) - Get Report.

Cramer was bearish on CapitalSource (CSE) , DryShips (DRYS) - Get Report, Allscripts Healthcare (MDRX) - Get Report and Seaspan (SSW) - Get Report.

Profitable Breakups

Why are corporate breakups so wildly profitable? Cramer dove into the history behind Beam (BEAM) , which was just recently acquired by Japan's Suntory for a 20% premium, to show investors how it works.

Cramer noted that while some investors lamented Beam's poor performance last year, the stock has now delivered a 92% return over the past two years since it was spun off from the old Fortune Brands, far better than the markets overall.

And what of the Fortune Brands split that made it all possible? Cramer recalled that Fortune was a conglomerate that comprised cabinets, faucets, gold clubs and liquor before it announced its breakup in December 2010, when its market cap was $13 billion.

After spinning off its gold business for a clean $1 billion, the remaining Fortune Brands Home Security (FBHS) - Get Report and Beam are now worth a combined $24 billion, for a total of $25 billion, more than double that of the original entity.

Looking at the stock prices, the new Fortune Brands is up 278% since the split, which, when combined with Beam's 92%, gives investors triple their money in just two years.

Why do breakups work? Because Wall Street hates conglomerates and much prefers pure-play companies that are easy to analyze and sponsor, Cramer said.

No Huddle Offense

In his "No Huddle Offense" segment, Cramer sounded off on the negativity surrounding Twitter (TWTR) - Get Report, a stock that still has nine analyst sell ratings but only eight buy ratings.

Cramer said the skepticism surrounding Twitter is unheard of, which is why a lone upgrade today was so refreshing. In that report, the analyst noted that Twitter's opportunity and potential far exceeds traditional metrics, a sentiment Cramer has shared for quite some time. He called Twitter the most disruptive of all the social media plays as well as one that ties in great with television, something advertisers can get behind.

The good news is that with so many "sells" on the stock, there's still plenty of room for upgrades because Twitter will prove the analysts wrong, one by one.

To watch replays of Cramer's video segments, visit the Mad Money page on CNBC.

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-- Written by Scott Rutt in Washington, D.C.

To email Scott about this article, click here: Scott Rutt

Follow Scott on Twitter @ScottRutt or get updates on Facebook, ScottRuttDC

At the time of publication, Cramer's Action Alerts PLUS had a position in BAC, GOOG, HON and JNJ.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for, Inc., and CNBC, and a director and co-founder of All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of or its affiliates, or CNBC, NBC Universal or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or is related to the specific opinions expressed by him on "Mad Money."

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Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.