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NEW YORK (TheStreet) -- It's time to stop fretting about a potential interest rate hike and start worrying about missing out on the opportunities created by a Federal Reserve-induced selloff. That was Jim Cramer's bottom line to his Mad Money viewers Wednesday, the day before the Fed decision on interest rates.
Cramer said if the Fed does indeed raise rates but fails to reassure the markets with a statement that there aren't more hikes in the wings, then investors should be prepared for a big, multi-day selloff.
But when the selling subsides on Friday or even Monday, investors should have their shopping list ready because while the markets think in the short term, the smart money is thinking longer term.
Cramer identified four areas he'd be buying, starting anything that's good for your body. That means exercise with Under Armour(UA) - Get Report and natural and organic with WhiteWave Foods (WWAV) , which Cramer already owns for his charitable trust, Action Alerts PLUS.
Executive Decision: Marc Benioff
Benioff said there are over 165,000 people registered for this year's Dreamforce, so many the company had to enlist the help of AirBNB and Uber to help make it all happen. Dreamforce has become the "Super Bowl of software," according to Benioff.
When asked about the theme for this year's conference, Benioff said it's all about connecting with customers, especially given the emergence of the Internet of Things, which allows companies to have much closer relationships with their customers than ever before.
Benioff was also excited about the combination of medical technology with information technology, allowing patients to have better relationships with their doctors thanks, in part, to new wearable technologies.
Merge or Die
When it comes to the alcohol, tobacco and gambling stocks, it's merge or die, Cramer told viewers. That's because these once-recession-proof names no longer have the growth the market demands.
While the merger would create the largest brewer in the world, Cramer said it's also welcome news for rivals including Molson Coors(TAP) - Get Report, which most certainly will be able to snap up some assets from the new mega-brewer on the cheap courtesy of the U.S. Justice Department.
When it comes to these vice stocks, there are simply too many players, Cramer said. There are too many liquor companies, too many casinos and too many tobacco companies. That's why Reynolds American (RAI) has rallied big on its recent acquisition, and it won't likely be the last.
Executive Decision: Chuck Robbins
Robbins said the pace of change in the industry is unprecedented, and with customers' expectations increasing, Cisco is now turning to partnerships like the one it recently announced with Apple(AAPL) - Get Report (like Cisco an Action Alerts PLUS holding). The partnership will help to better integrate Apple's products with enterprise architecture and will prioritize certain applications and enhance Cisco's video and collaboration products.
Speaking of collaboration, Robbins noted that Cisco's collaboration business is growing by 14%, with deferred revenue up by 21%.
Turning to the Internet of Things, Robbins said he's very excited about what the future holds because a more connected world will hold great value in its data, but only if the network can process it effectively.
Robbins said Cisco remains committed to returning 50% of its free cash flow to shareholders via its buyback and dividend programs.
No Huddle Offense
In his "No Huddle Offense" segment, Cramer said in this extremely difficult market, investors need to steer clear of the unicorns, those mythical initial public offerings that are supposedly waiting to in the wings to come public and change the world.
Cramer said with the exceptions of AirBNB and Uber, many of these "disruptive" companies are merely derivative, and while they may have lots of users, they may not find many shareholders.
The market is tiring of "hot" services like Yelp(YELP) - Get Report, Box(BOX) - Get Report, GrubHub(GRUB) - Get Report and Etsy(ETSY) - Get Report, Cramer said, and they'll likely tire of whatever is coming next.
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At the time of publication, Cramer's Action Alerts PLUS had a position in AAPL, CSCO, FB, GOOGL, PNRA, SBUX, TGT, WFC and WWAV.