And just like that, it's time for new iPhones.
Real Money Stock of the Day Apple
(AAPL) - Get Report will kick off its "By Innovation Only" event Tuesday, September 10 at 1 p.m. ET.
In addition to three new iPhones, Apple is expected to show off a new Apple Watch and provide official launch dates for its next OS releases.
While Jim Cramer was quick to point out that expectations are low heading into the event, he said that any surprise detail provided on Apple Services could send the stock moving.
So how should an investor approach an Apple event? Catch Cramer's "By Innovation Only" game plan in the video above.
More from Cramer Today
Full Replay: Let's Go Apple Picking: Jim Cramer on 'By Innovation Only,' China, Millennials
Jim Cramer Reveals the Secret Sauce to Bringing Millennial Customers in the Door
Jim Cramer: How to Turn the Market Rotation into an Opportunity
Jim Cramer: What It Will Take to See a Trade Deal
Premium Pick: Apple Could Break Out on Its Big Event, but Should See Support Even If It Falls
Subscribe to our Youtube Channel for more videos : Listen our latest Podcasts on Soundcloud
Catch Up: Today's Top News Videos Below