And just like that, it's time for new iPhones.
In addition to three new iPhones, Apple is expected to show off a new Apple Watch and provide official launch dates for its next OS releases.
While Jim Cramer was quick to point out that expectations are low heading into the event, he said that any surprise detail provided on Apple Services could send the stock moving.
So how should an investor approach an Apple event? Catch Cramer's "By Innovation Only" game plan in the video above.
More from Cramer Today
Catch Up: Today's Top News Videos Below