Wall Street has become increasingly divided on a stock that was once a staple of many portfolios. Following a downgrade to "Sell" from Rosenblatt on July 8, JPMorgan (JPM) - Get JP Morgan Chase & Co. Report actually raised its price target on Apple stock.
So where is the debate coming from? It has everything to do with iPhone sales with analysts citing confidence or a lack thereof.
But, taking a step back from the debate, here's what Cramer is focusing on when it comes to Apple.
Here's why he thinks it's important to keep a close eye on whether or not Tim Cook is the next Steve Jobs.
"The storyline that when you hear about Apple is inevitably: is Tim Cook Steve Jobs. I mean, I can't think of a more worthless storyline. He's not, you see, he's Tim Cook. And is he a technocrat? No, he executes. See, only at Apple would an executive who executes so well be regarded as a technocrat. If he were an executive at the other Fortune 499, we would call him a superior executive who knows how to execute. But here he's a technocrat," said Cramer.
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