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How long can you keep good stocks down? That was the question Jim Cramer posited to his Mad Money viewers Wednesday. His answer? Not as long as the bears would have you think.

Case in point, Apple (AAPL) - Get Report , a stock Cramer owns for his charitable trust, Action Alerts PLUS. Shares of Apple had been in decline since analysts cited "weak supply chain" checks in Asia a few weeks ago. But then today, Apple rallied 3.1% on a Goldman Sachs analyst report that Apple could be viewed as a services company worth $163 a share.

Then there's Costco (COST) - Get Report , another AAP holding, which sold off when it reported earnings but bounced back 1.4% Wednesday to a 52-week high after analysts put the company's earnings into context and realized they weren't so bad after all.

The same pattern continued with many of the biotech stocks and even some restaurants, such as AAP holding Jack in the Box (JACK) - Get Report , which soared 5.8%.

What's it all mean? Cramer said it means the list of stocks money managers are willing to buy is expanding, and that's a good thing for all of us.

Executive Decision: Marc Benioff

For his "Executive Decision" segment, Cramer spoke with Marc Benioff, chairman and CEO of (CRM) - Get Report , which delivered a 2-cents-a-share earnings beat on better-than-expected revenue that rose 24% year over year.

Benioff praised Salesforce as the fastest-growing enterprise software company ever, and said that this quarter his company saw revenue growth across the board, even in Europe and Asia.

Among the notable deals this quarter were technical services giant Aecom (ACM) - Get Report and Sprouts Farmers Market (SFM) - Get Report , which is using Salesforce's customer service cloud to communicate with its customers.

As for his company's relationship with Microsoft (MSFT) - Get Report , Benioff called Microsoft a partner and a rival in friendly competition.

Fitbit vs. GoPro

With Fitbit (FIT) - Get Report often compared to GoPro (GPRO) - Get Report , Cramer asked the question, are these two companies really that similar?

While it's true both GoPro and Fitbit are beloved tech device companies and both had widely anticipated initial public offerings last year, Cramer said the two have something else in common -- both received approval to sell restricted shares of stock early.

Normally, when a company comes public, insiders are prohibited from selling for 180 days after the offering. This rule helps ensure some stability in the new shares. In the case of GoPro, the founders were given approval to sell $500 million worth of shares early to establish a charitable trust.

TheStreet Recommends

Cramer said while starting a trust is admirable, shares of GoPro have been obliterated, down a full 80% from their highs and are now 17% below the IPO price as a result.

So what should investors make of Fitbit, which also received approval to sell 21 million shares in a secondary offering? Cramer said unlike GoPro, Fitbit is using the money to invest in its business with more research and development and more advertising to solidify its market leader position. In short, Fitbit is investing in growth.

GoPro was trading at a huge 97 times earnings, and its growth pales in comparison to the mass-market offerings of Fitbit, which now trades at just 26 times earnings. For that reason, Cramer said he's still a believer in the Fitbit story.

Consider Defense Stocks

The world is not as safe as it was last week, Cramer told viewers. With our politicians and candidates all vowing for a stronger show of force around the world, could the stock market be heading for a replay of 1980?

Cramer recalled that in 1980, President Ronald Reagan also advocated a military buildup and the rhetoric caused the defense stocks to soar going into the election.

That's why he'd consider buying these stocks again, as everything from AAP holding Lockheed Martin (LMT) - Get Report to Raytheon (RTN) - Get Report to General Dynamics (GD) - Get Report and Northrop Grumman (NOC) - Get Report are all likely to be moving higher as the 2016 U.S. presidential primaries get into full swing.

Lightning Round

In the Lightning Round, Cramer was bullish on Dow Chemical (DOW) - Get Report , Boeing (BA) - Get Report , Veeva Systems (VEEV) - Get Report and Coca-Cola (KO) - Get Report .

Cramer was bearish on Manitowoc (MTW) - Get Report , LyondellBasell Industries (LYB) - Get Report and Tesla Motors (TSLA) - Get Report .

No Huddle Offense

In his "No Huddle Offense" segment, Cramer opined on whether Norfolk Southern (NSC) - Get Reportshould say "no" to Canadian Pacific's (CP) - Get Report takeover offer or just take the money and run.

Cramer said this deal reminds him of when Air Products (APD) - Get Reportmade a bid for Airgas (ARG) . Back in the depths of the recession, CEO Peter McCausland said no to Air Products' repeated offers, saying simply that his company was worth more. Flash forward to yesterday, when Airgas accepted a bid that was a full $49 a share more than what Air Products was offering.

Cramer said McCausland was a believer in his company and now stands to make $1 billion for his efforts. As for Norfolk Southern, Cramer said they should also just say "no."

To watch replays of Cramer's video segments, visit the Mad Money page on CNBC.

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At the time of publication, Cramer's Action Alerts PLUS had a position in AAPL, COST, DOW, JACK, LMT.