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You have to be an optimist if you want to invest in stocks, Jim Cramer told his Mad Money viewers Tuesday. When interest rates begin to rise, it may be harder to find the winners, but only a pessimist would stop looking.

To be fair, there is a lot not to like about the stock market right now. Retail and restaurants remain weak, while housing and autos, which had been the leaders, will be the first to decline with rising interest rates. Oil and gas also continues cutting back production, further taxing our economy.

But despite all those negatives, there are stocks that succeed with rising rates. Those include the banks, which make more money from your deposits, and those with strong growth, such as Cramer's "FANG," which includes Facebook (FB) - Get Report , Amazon.com (AMZN) - Get Report , Netflix (NFLX) - Get Report and Alphabet (GOOGL) - Get Report . Cramer currently owns both Facebook and Alphabet for his charitable trust, Action Alerts PLUS.

Also making the buy list are companies with little competition, like Constellation Brands (STZ) - Get Report , and those in the midst of turnarounds, such as McDonald's (MCD) - Get Report .

After an analyst downgrade sent shares of Apple (AAPL) - Get Report down sharply 3.1%, Cramer said he's not wavering from this Action Alerts PLUS stock, and continues to recommend that investors own, and not trade, Apple.

Cramer said while he applauds analysts that actually do their homework and check in with retailers to gauge sales, every few months these reports come out, and every few months they're dead wrong.

Cramer noted that several Apple suppliers indicated that sales are booming, and while these suppliers cannot mention Apple by name, it's clear that iPhone sales remain in high gear. Even Apple CEO Tim Cook mentioned in a recent conference call that trying to gauge Apple based on its supply chain just doesn't work.

Executive Decision: Scott Wine

For his "Executive Decision" segment, Cramer once again welcomed Scott Wine, chairman and CEO of Polaris Industries (PII) - Get Report , the recreation vehicle maker that's seen its shares plunge 27% so far this year in the face of a strong U.S. dollar.

Wine said that Polaris is not about excuses; they're about finding a way to create opportunities even with a strong dollar. That's why sales were up 12% in the third quarter and why they continue to innovate with great new products that their customers love.

When asked about competition, Wine said the way to win is to make great products, and that's why Polaris keeps gaining market share.

Cramer said that he's never seen Polaris so cheap and remains a big fan of the company and their products.

Executive Decision: Gregg Engles

In his second "Executive Decision" segment, Cramer welcomed Gregg Engles, chairman and CEO of WhiteWave Foods (WWAV) , which delivered better than expected earnings yesterday.

Engles said that WhiteWave is right in the middle of several powerful trends in the food business, including the move towards natural and organic and a desire for diversified proteins and less processed alternatives. That's why Engles was very bullish on two recent acquisitions, Wallaby Organic in the yogurt space and Vega in the nutritional supplement space.

Engles also noted that WhiteWave is no longer a niche player in the natural and organic space. In fact, WhiteWave's revenues from organic grocers is only in the single digits, while the remainder stems from traditional, mainstream food retailers.

Cramer said WhiteWave remains the best company in the natural and organic food space.

Lightning Round

In the Lightning Round, Cramer was bullish on Edwards Lifesciences (EW) - Get Report , Johnson & Johnson (JNJ) - Get Report , Unilever plc (UL) - Get Report , Goldman Sachs (GS) - Get Report , Abiomed (ABMD) - Get Report , Northrop Grumman (NOC) - Get Report and Lockheed Martin (LMT) - Get Report .

Cramer was bearish on Stryker (SYK) - Get Report , Merck (MRK) - Get Report , China Mobile (CHL) - Get Report , Dyax Corp (DYAX) , GW Pharmaceuticals (GWPH) - Get Report and Baidu.com (BIDU) - Get Report .

Off the Charts

In the "Off the Charts" segment, Cramer went head to head with colleague Tim Collins over the charts of financial sector using the Financials Select Sector SPDR ETF (XLF) - Get Report as a proxy.

Looking at a daily chart of the XLF, Collins noted that the ETF has been working higher since last September and its 10-day moving average has become the floor of support, with a ceiling of resistance at $25.25. The RSI momentum indicator may be breaking down and Collins felt a pullback or sideways trading was most likely.

Looking at the XLF's weekly chart was more bullish however, with the ETF forming a cup formation, the first part of a bullish cup-and-handle pattern that would next include sideways trading.

Cramer said he agrees with Collins' analysis and would be a buyer of the financial on any weakness to be in a position to catch the momentum after the second or third Federal Reserve rate hikes.

To watch replays of Cramer's video segments, visit the Mad Money page on CNBC.

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At the time of publication, Cramer's Action Alerts PLUS had positions in AAPL, FB, GOOGL, LMT and WWAV.