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A version of this program last aired Feb. 16, 2016.
If you thought earnings season was now in the rearview mirror, think again, Jim Cramer told his Mad Money viewers Friday as he laid out his game plan for another busy week of earnings excitement and confusion.
The week begins on Monday with earnings from Vulcan Materials(VMC) - Get Report and Frontier Communications(FTR) - Get Report . Cramer said the Vulcan should have a good story but Frontier is too risky and he advised against reaching for its 8% yield.
On Tuesday the earnings come fast and furious with Cummins(CMI) - Get Report , Pfizer(PFE) - Get Report , Procter & Gamble(PG) - Get Report and CVS Health(CVS) - Get Report . Cramer likes all four companies, but Pfizer is his favorite. He is less optimistic on Fitbit(FIT) - Get Report and Electronic Arts( ERTS) , which also report Tuesday.
Wednesday brings earnings from Clorox(CLX) - Get Report , with a solid 2.5% yield; R.R. Donnelley(RRD) - Get Report , which is splitting itself into three companies; and animal health provider Zoetis(ZTS) - Get Report . Cramer is bullish on all three but he cautioned the stock of Time Warner (TWX) has run too much.
For Thursday, Cramer is bullish on Henry Schein(HSIC) - Get Report , a company he called reliable and under-appreciated. He is bearish on Kellogg(K) - Get Report , a stock he expects to cool after takeover rumors die down.
Finally, on Friday, the latest non-farm payroll reports will be released. Cramer said a strong employment number will reignite Federal Reserverate hike talks, sending high-yielding stocks lower.
Methods to My Madness
Individual investors can not only invest like the pros, they can beat them, too, Cramer said, detailing the methods to his investing madness.
Cramer said it doesn't take a lot of effort to invest one's own money, just a few hours a week for research, the "homework," as he so often calls it. But the results from that research will bear far more fruit than blindly dumping money into an index fund or, worse, a bond fund in a time of historically low interest rates.
Where can investors find their research? Fortunately, it's practically everywhere, said Cramer, on sites like CNBC.com, TheStreet.com, Yahoo! Finance and others, as well as on the Web sites of every publicly traded company.
When starting out, Cramer recommended using the 52-week high list. The new highs list shows stocks with true momentum, said Cramer, especially in a bad market. But that does not mean that investors should just blindly chase every stock on that list. Instead, research will still need to be done to separate the truly great stocks from the ones that are just lucky.
After researching the new high list and picking out the true winners, Cramer said the next step is determining when to buy them. He said a pullback of at least 5% is usually a good entry point, especially when that pullback is caused by general market weakness. You should only buy stocks that have pulled back from the new high list if you're confident they'll make a comeback, he continued.
Cramer said he always advises adding to a position on weakness, then trimming those positions into strength. A broad, market-wide selloff provides an excellent entry point for adding to positions, he concluded.
Look for the Insiders
Cramer's next trick for investors: Look for stocks with strong insider buying. Company executives are no dummies, explained Cramer. If they're buying their company's stock, then maybe you should, too.
Cramer said executives can sell company stock for all sorts of reasons. But buying, especially in large quantities, should be a clear signal that execs are highly confident in their outlook and are putting their own money on the line to prove it.
This is especially true of stocks at or near the 52-week high list, said Cramer. If a stock is already at sky-high valuations, and insiders are still buying, that is a powerful endorsement. There is nothing more telling than when an insider backs up the truck for his own stock when its sitting at a high.
Avoid paying too much attention to small, token purchases, Cramer cautioned. Look for only large, meaningful insider purchases. Sometimes execs want to make it look like they have confidence in their stocks. But when they actually do have conviction, that's the time to follow their lead.
How to Trade
Cramer's next tip for investors: Learn how to trade. He said learning how to trade stocks on a shorter-term basis will make homegamers better investors overall, as it will teach them many valuable lessons, especially in markets with large, volatile swings in every direction.
Cramer said his normal investment strategy would dictate that if an investor wants to purchase 300 shares of a company, buy them in increments of 100 shares at a time over a period of weeks or months using broad-based selloffs as cues for the purchases.
However, a trading strategy is a little different, said Cramer. Trading around a core position dictates that if an investor owns 300 shares, he or she sells 50 of them anytime the stock moves higher by 3%. Then as shares retreat by 3%, an investor can buy them back on the cheap.
Cramer said that trading in smaller increments may not seem like much, but over time the profits can add up quickly. In today's markets, where stocks can soar one day and be thrown out with the bath water the next, it likely won't take long before homegamers begin to see their trading strategies pay off.
When to Sell
Then comes the critical question of when to sell a hot stock. He said there's certainly a lot of money to be made by owning a hot momentum stock, but investors have to know when it's time to leave the table or risk losing it all.
So how can investors tell when a momentum stock has peaked? Cramer said one thing they can look for is the analyst coverage. For smaller, more speculative stocks, Cramer said the rule of thumb is that when a stock has half-a-dozen or so analysts covering it, the stock will begin to peter out because it's become too well known.
One of the best examples of how this process plays out is still Hansen Natural, the previous name of Monster Beverage (MNST) - Get Report , which was the hottest stock in 2004, the hottest stock in 2005 and the hottest stock for the first half of 2006, noted Cramer. The whole run higher, the skeptics were warning the energy drink maker's momentum would fade. But with analysts still initiating coverage and touting Hansen's stock, it continued its run higher.
Until May 10, 2006, recalled Cramer, when Hansen stock split five-for-one but was also picked up by Goldman Sachs, the fourth analyst to begin coverage. After Goldman brought Hansen into the spotlight, Cramer said the stock immediately started to cool off because it had hit that critical mass of analyst coverage.
Small momentum stocks are worth owning, said Cramer. But when investors see analysts jumping on the bandwagon, it's time to get out.
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At the time of publication, Cramer's Action Alerts PLUS had a position in PG.