And just like that, it's new iPhone season.

Wall Street is expecting a slew of new product announcements from Apple (AAPL - Get Report) when the smartphone maker kicks off its "By Innovation Only" event in Cupertino on Tuesday, September 10.

Most importantly, investors will be closely watching the expected reveal of new iPhones. Apple is expected to launch 6.5-inch and 5.8-inch flagship iPhones sporting OLED displays, along with a 6.1-inch iPhone sporting an LCD display.

Recently, interest in the iPhone has been fading with greater emphasis put on Apple's other products and services.

Will this latest round of iPhones kick off a new 'supercycle' or are investors better off looking for a new Apple Watch?

Catch Cramer's take in the video above.

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