Shares of Amazon (AMZN) - Get Report climbed 1.6% on Monday, hitting a new all-time high of $682.77 as investors get excited headed into the Black Friday, Cyber Monday and the holiday sales period. 

On CNBC's "Fast Money" TV show, Tim Seymour, managing partner of Triogem Asset Management, said investors need to be long Amazon. However, he suggested investors wait for a pullback before buying the stock. 

Dan Nathan, co-founder and editor of riskreversal.com, said traditional retail stocks such as Macy's (M) - Get Report  will be "stuck in the mud for a while as they invest over the next year or so," in an attempt to better compete against Amazon. Brian Kelly, founder of Brian Kelly Capital, said investors should start taking profits in Amazon and roll the gains into a new position in Walmart (WMT) - Get Report

Guy Adami, managing director of stockmonster.com, said weather definitely impacted the inventory for traditional retailers in the most recent quarter. Investors can buy Macy's and Nordstrom (JWN) - Get Report with a stop-loss near $38 and $50, respectively. 

The best way to play retail is to buy Visa (V) - Get Report and MasterCard (MA) - Get Report , Adami said. Investors who believe in Amazon should also believe in Alibaba (BABA) - Get Report , Seymour added. 

Michael Pachter, senior analyst and managing director at Wedbush Securities, has a buy rating on Amazon. He argued it's very likely Amazon will do well this weekend, and noted there is a clear trend in rising e-commerce sales. If the company is able to rope in more Prime members this weekend, management knows it will benefit from higher margins later in the year, he added. 

What else are consumers buying? Cars, and lots of them. The seasonally adjusted annual rate is hovering near 18 million units in the U.S., according to Carter Braxton Worth, technical analyst at Cornerstone Macro. However, the great bull market in auto sales has not translated to stock gains for Ford (F) - Get Report and General Motors (GM) - Get Report , shares of which are down 14.5% and 4% over the past two years, respectively. 

Worth wasn't bullish on the auto stocks improving any time soon. He said the number of subprime auto loans -- that is, lower-quality borrowers -- has increased to 23.1% this year,from 17.9% in 2010. The duration of auto loans has also increased, he noted. 

Seymour is long both Ford and General Motors. Although the stocks have been disappointing, they have low valuations, high dividends and strong margins. Eventually, investors should value them more highly. 

Adami questioned how much better the auto market could get for Ford and GM, given how strong sales have been. Instead, he likes auto part suppliers because the stocks have performed better. Nathan added that if auto sales slow, shares of Ford and GM will get hit hard and fast. 

The conversation turned to Chipotle Mexican Grill (CMG) - Get Report , which bounced 4.3% on Monday after falling more than 10% on Friday over a second outbreak of E. coli

Stephen Anderson, senior restaurant and consumer analyst at Maxim Group, upgraded shares of Panera Bread (PNRA) to a buy and assigned a $210 price target. He believes the company will benefit from a consumers' shift away from Chipotle to other fast-casual dining locations. Panera and Chipotle both have roughly 1,900 locations and very similar geographical layouts, he explained. Jack In The Box's (JACK) - Get Report Qdoba chain should also benefit.

Adami agrees on Jack In The Box. Shares have traded lower for most of 2015, after a strong year in 2014. The stock has a reasonable valuation, while Qdoba's comp-store sales results are improving as well. 

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