NEW YORK (TheStreet) -- The markets finished near session highs ahead of the Thanksgiving holiday.
On CNBC's "Fast Money" TV show, Brian Kelly, founder of Brian Kelly Capital, said Apple (AAPL) - Get Report looks to have momentum to the upside and should benefit from a strong holiday season. He said the stock could potentially move higher by $100.
Guy Adami, managing director of stockmonster.com, said that although the stock has had a great two-day run, he would wait to see if it holds the $545 level before chasing it higher in the next several days.
Josh Brown, a financial adviser at Ritholtz Wealth Management, said Apple would be trading for $600 if investors just gave it the same multiple as the broader market. He added that it should have a blowout holiday season this year.
Liz Dunn, senior consumer analyst at Macquarie Capital, was a guest on the show who said Macy's (M) - Get Report, Nordstrom (JWN) - Get Report and Polo Ralph Lauren (RL) - Get Report should do well during Black Friday. She added that beat-up stocks such as Coach (COH) and J.C. Penney (JCP) - Get Report could get good bounces on positive news and UrbanOutfitters (URBN) - Get Report unfairly gets sold off with the teen retail stocks.
Seymour said he is not a buyer of COH, while lower gasoline prices should help consumers.
Kelly disagreed, saying he liked COH although it is sitting at stiff resistance near $60.
Kelly said investors should not short the airline stocks because there is heavy demand from investors and the fundamentals have improved a lot.
Adami said he still likes Yahoo! (YHOO) for its ownership stake in Alibaba.
Seymour said he is a buyer of the U.S. dollar. Likewise, Kelly suggested investors could sell-short oil, silver and gold -- commodities that decline when the U.S. dollar goes up.
Brown said International Business Machine (IBM) - Get Report is a hard stock to short, even though its business is struggling. He added that eventually the company will get it right and suggested traders who have done well on the short side take their profits.
For their final trades, Kelly is buying Pilgrim'sPride (PPC) - Get Report and Brown is buying ConstellationBrands (STZ) - Get Report. Seymour is buying Concha y Toro Winery (VCO) and Adami said to buy L-3 Communications Holdings (LLL) - Get Report.
-- Written by Bret Kenwell in Petoskey, Mich.
Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.