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Today's strong employment number could be a prelude to a better than expected earnings season, Jim Cramer told his Mad Money viewers Friday. Strong employment means people have more money to buy homes and cars, he said, and that's great news for the broader economy.

Cramer said his game plan for next week starts on Monday, when San Francisco Federal Reserve chair John Williams will be speaking. The market wants to hear that at least two more rate hikes are coming, Williams will likely call for four.

On Tuesday, Cramer will be listening to Pepsico's (PEP) - Get PepsiCo, Inc. Report earnings, as this Action Alerts PLUS holding continues to be a winner. Tuesday is also Amazon (AMZN) - Get, Inc. Report Prime Day, the online shopping celebration that will likely wreck havoc on the rest of the retail sector.

Next, on Wednesday, General Mills (GIS) - Get General Mills, Inc. Report will be having an analyst day. Cramer said he's hard pressed to think of something the company's new CEO can do that the old old wasn't, but this food giant may be able to surprise us.

Then on Thursday, Delta Air Lines (DAL) - Get Delta Air Lines, Inc. Report will be reporting, and Cramer said he's a fan. He'll also be watching out for the Producer Price Index, along with the Consumer Price Index on Friday. The markets will be looking for any signs of inflation to help bolster the Fed's case that the economy is heating up too quickly.

Finally on Friday, it's earnings from the financials, with JPMorgan Chase (JPM) - Get JPMorgan Chase & Co. Report , Citigroup (C) - Get Citigroup Inc. Report and Wells Fargo (WFC) - Get Wells Fargo & Company Report all reporting. Cramer was a big fan of JPMorgan and of Citigroup's turnaround, but said to steer clear of Wells Fargo for a little while longer.

What Goes Up...

They like it on the way up, but hate it on the way down. That seems to be how some of the hottest stocks have been going recently. But if you like a stock at $52, shouldn't you like it even more at $46? That's called buying the dips, Cramer explained, and it's sometimes harder than it sounds.

Take Oracle (ORCL) - Get Oracle Corporation Report , the software giant that reported its best quarter in years two weeks ago. Shares initially rallied on the news to $52 a share, but in the days that followed, drifted down to just $46 as the broader market sold off.

That $46 level was the time to buy, Cramer said, as shares have shot up a quick $3 to over $49, but still aren't back to those highs of $52.

Companies that report better than expected results, then languish, are the ones you should be buying, not selling, Cramer concluded. Those companies with terrific quarters are the first to snap back when the market recovers.

Cash is king

We might live in a world awash in credit cards and crypto-currencies, but cash is still king, Cramer told viewers, and the company that carries most of it is Brinks (BCO) - Get Brink's Company Report .

You may be familiar with Brinks' armored vehicles, but you're probably not aware that the stock was up 18% in 2015, 43% in 2016 and a whopping 62% so far this year. The company has been delivering those stellar results by diversifying itself. Brinks now manages 94,000 ATMs around the globe and provides a host of cash optimization services for banks, as well as transporting all sorts of valuable cargo.

Brinks is also moving it's operations into the cloud, keeping costs under control, allowing it to provide earnings beat after earnings beat. The company last posted an 18-cents-a-share earnings beat with 7% organic revenue growth. Cramer said this stock, which trades at 22 times earnings, is a buy, buy, buy.

TheStreet Recommends

Executive Decision: Equinix

For his "Executive Decision" segment, Cramer spoke with Steve Smith, president and CEO of Equinix (EQIX) - Get Equinix, Inc. Report , the data center REIT with shares up 20% so far in 2017.

Smith said that Equinix has been in business for 18 years and supports over 10,000 customers across 180 data centers in 22 countries around the globe. He said we're still in the early stages of transitioning to the cloud and more and more companies every day are moving workloads to Equinix so they can run their business more efficiently.

But it's not just companies driving cloud computing. Smith added that the burgeoning Internet of things all need to be connected to the network and all of that data eventually lands in data centers like Equinix.

When asked about competition from telcos, Smith said that Equinix has been buying data centers from companies like Verizon (VZ) - Get Verizon Communications Inc. Report . The telcos have been increasingly focused on wireless and the upcoming transition to 5G and less interested in maintaining data centers.

Lightning Round

In the Lightning Round, Cramer was bullish on NovoCure (NVCR) - Get NovoCure Ltd. Report , AeroVironment (AVAV) - Get AeroVironment, Inc. Report , General Dynamics (GD) - Get General Dynamics Corporation Report , PetMed Express (PETS) - Get PetMed Express, Inc. Report , Broadcom (AVGO) - Get Broadcom Inc. Report , National Beverage (FIZZ) - Get National Beverage Corp. Report , Nike (NKE) - Get NIKE, Inc. Class B Report , Portola Pharmaceuticals (PTLA) - Get Portola Pharmaceuticals, Inc. Report and NextEra Energy (NEE) - Get NextEra Energy, Inc. Report .

Cramer was bearish on ON Semiconductor (ON) - Get ON Semiconductor Corporation Report , GNC Holdings (GNC) - Get GNC Holdings, Inc. Class A Report , Under Armour (UAA) - Get Under Armour, Inc. Class A Report and O'Reilly Automotive (ORLY) - Get O'Reilly Automotive, Inc. Report .


In his "Homework" segment, Cramer followed up on a few stocks that stumped him during earlier shows. He said that Karyopharm Therapeutics (KPTI) - Get Karyopharm Therapeutics, Inc. Report , a development stage biotech working to fight cancer, has an intriguing story.

Cramer said that Conduent (CNDT) - Get Conduent, Inc. Report , the transaction processing spinoff from Xerox (XRX) - Get Xerox Holdings Corporation Report , is getting its act together, but it is still too early to invest.

Finally, Cramer said Editas Medicine (EDIT) - Get Editas Medicine, Inc. Report has compelling technology, but it's also still to early to speculate.

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At the time of publication,

Action Alerts PLUS

, which Cramer co-manages as a charitable trust, was long C, PEP, AVGO and WFC.