After another bullish week, the stock market needs some positive news from the trade war, Jim Cramer told his Mad Money viewers Friday. Without some movement on tariffs and trade, Cramer cautioned that cracks could start to appear.

Cramer's game plan for next week starts on Monday, when he hopes we will see some positive momentum from the Chinese. Without it, he said, there will likely be some profit-taking.

Next, on Tuesday, we hear from two of Cramer 's favorite retailers, Home Depot (HD) - Get Report and TJX Stores (TJX) - Get Report , but also from a non-fave, Kohls Stores, which remains confusing, he said. The annual Salesforce.com (CRM) - Get Report Dreamforce conference also kicks off Tuesday and is usually a win for the cloud stocks.

Wednesday will see earnings from Target (TGT) - Get Report and Lowe's (LOW) - Get Report . Cramer said Target remains strong, while Lowe's continues to get better. Medtronic (MDT) - Get Report will also report and Cramer will be listening to what this medical device maker has to say.

Retail earnings continue on Thursday with Macy's, Ross Stores (ROST) - Get Report and Nordstrom (JWN) - Get Report . Cramer was bullish on Ross, adding that Macy's can't be as bad as the stock price indicates. He was not a fan of Nordstrom.

Beyond retail, Cramer urged investors to use caution on Thursday as we expect comments from the Cleveland Federal Reserve. In the past, these comments have tanked the markets.

Finally on Friday, we'll hear from J.M. Smucker (SJM) - Get Report and Foot Locker (FL) - Get Report , two companies that have been under pressure. 

Cramer and the AAP team are trimming some shares in UnitedHealth Group (UNH) - Get Report . Find out what they're telling their investment club members and get in on the conversation with a free trial subscription to Action Alerts Plus.

Executive Decision: LivePerson

For his "Executive Decision" segment, Cramer sat down with Rob Locascio, founder and CEO of LivePerson (LPSN) - Get Report , the conversational commerce company that saw its shares plunge 13% a week ago after posting mixed results, only to rally 9% in this week's trading.

Locascio said that everyone is messaging their friends and family, so it only makes sense that they also want to message businesses and brands as well. No one likes to call a company, navigate a complicated phone tree, then be put on hold. Now customers can have a quick and convenient text conversation instead.

The power of LivePerson's platform comes from their data, Locascio explained. The company handles 60 million conversations a month and that data helps train their artificial intelligence platform, which now processes over 50% of their volume.

LivePerson also helps companies manage their social channels by providing real-time monitoring of sentiment and helping to facilitate direct interactions with their customers.

Cramer remained bullish on LivePerson despite the stocks' recent weakness. 

Executive Decision: Covetrus

In his second "Executive Decision" segment, Cramer also sat down with Ben Wolin, the new president and CEO of Covetrus (CVET) - Get Report , the animal health company that sprung to life this week, rising 47%, after several months of share losses.

Wolin said the first step in fixing a problem is to admit that you have one. He said Covetrus "didn't get it right" when it came to their recent merger and the company had too many competing initiatives and priorities.

Wolin explained that Covetrus explained to investors this quarter that they need to slow down in order to speed up and he they are now on the right track to continue their growth. He noted that Covetrus has over 100,000 customers and is in a massive and growing market. 

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Reshuffling Retail

There's a reshuffling of retail stocks occurring and Cramer weighed in on some of the most beaten-down names to see if they're worth buying. He said that Wall Street isn't expecting anything good from Macy's (M) - Get Report , but the stock does yield 9%, making it good at least for a trade while the company continues to reinvent itself.

Shares of Kohl's Stores (KSS) - Get Report have seen an epic run thanks to its partnership with Amazon (AMZN) - Get Report , but the stock may need some time to cool.

Cramer was bullish on apparel maker PVH (PVH) - Get Report , but panned L Brands (LB) - Get Report and Gap Stores (GPS) - Get Report as old and irrelevant.

Not so with Under Armour (UAA) - Get Report , which Cramer expects to prevail from its recent accounting woes. He would also be a buyer of Costco (COST) - Get Report and Walmart (WMT) - Get Report , albeit slowly for the time being. 

On Real Money, Cramer keys in on the companies and CEOs he knows best. Get more of his insights with a free trial subscription to Real Money.

DataDog 

With the cloud stocks starting to rebound, is it safe to buy newcomer DataDog (DDOG) - Get Report  ? Cramer took a closer look at this infrastructure monitoring and analytics company and said he likes the long-term story, but has some short-term concerns.

DataDog came public in September to much fanfare, but after rallying to $38 a share, began to decline as investors worried over the company's confusing numbers which included slowing growth and falling gross margins. Shares bottomed at $28 a share before DataDog explained that its new product introductions added to its research, development and marketing costs.

When DataDog reported this Tuesday, the company saw a top and bottom line beat with accelerating revenue growth and even a surprise profit.

But with shares trading at 24 times sales, Cramer said they're just too expensive at their current levels. He was a fan of the company long-term but said the stock needs to come down before he can recommend it.

Lightning Round

In the Lightning Round, Cramer was bullish on Wells Fargo (WFC) - Get Report and Winnebago Industries (WGO) - Get Report .

Cramer was bearish on Kinder Morgan (KMI) - Get Report and Cronos Group (CRON) - Get Report .

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At the time of publication, Cramer's Action Alerts PLUS had a position in UNH, HD, KDD, CRM, AMZN.