Want to know what's driving the stock market to new highs? Jim Cramer told his Mad Money viewers Monday that it's not trade talks or the Federal Reserve, it's demand. The companies that have demand are in demand, and those that don't, aren't.

There's a big demand for money thanks to ultra-low interest rates, Cramer explained. That's why JPMorgan Chase (JPM - Get Report) , Bank of America (BAC - Get Report) and just about all of the banks were able to overcome the industrial weakness with plain old consumer demand.

Housing is also in demand. While it accounts for 15% of our economy, Cramer said when you add in all of the ancillary businesses, including retail and payment processors like Visa (V - Get Report) , housing counts for a lot more than it appears to.

This quarter, we also saw demand for data. All of Cramer's "Cloud Kings" are soaring, as are the semiconductors like Intel (INTC - Get Report) and Advanced Micro Devices (AMD - Get Report) . Anything linked to data is in demand.

Demands is also in places you wouldn't expect, Cramer added, like anti-cancer drugs, entertainment and even in air travel. That's why the drugmakers, plane manufacturers and everyone with a new streaming media service have also been rallying. 

Investors wanting to know if the stocks in their portfolios have demand need to just listen to a company's conference call, Cramer concluded. Those companies with demand are clearly apparent. 

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Off the Charts: Discretionary Stocks

Is the broader economy in better shape than we've been led to believe? In his "Off The Charts" segment, Cramer checked in with colleague Bob Lang over the charts of the discretionary stocks to see just how strong the consumer really is.

Lang first looked at a daily chart of Winnebago (WGO - Get Report) , noting the stock's recent move higher on strong volume. He also noted the bullish relative strength indicator, or RSI, and the strengthening MACD momentum indicator. Lang suggested waiting for a pullback before starting a position.

Lang saw a similar pattern in Polaris (PII - Get Report) , which also displayed a strong RSI and MACD as shares broke above their ceiling of resistance. Lang also liked the chart of Marriott Worldwide (VAC - Get Report) , the timeshare company which he felt could hit highs of $120 or even $130 a share.

Lang was more cautious on Royal Caribbean Cruises (RCL - Get Report) however. He noted this stock's "W" pattern, which could be forming a bottom. With advancing RSI and MACD indicators, Lang felt it wouldn't take a lot to get this stock moving in the right direction. 

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Will Amazon Fight Back? 

We recently learned the Pentagon has awarded a $10 billion cloud infrastructure contract to Microsoft (MSFT - Get Report) , news that sent shares up a quick 2.4% by the close. Is this the beginning on the end for Amazon's (AMZN - Get Report) Web Services?

Cramer said the Pentagon's JEDI contract could be worth between $2 and $10 a share to Microsoft, a move which is largely now baked into Microsoft's share price. But this is only the beginning of good things to come, he noted, as it's a major validation of Microsoft's Azure cloud platform.

In the end, we will never know if this was a fair fight, Cramer admitted, as we know that Amazon is best-in-show when it comes to reliability and functionality, and we also know that President Trump is not a fan of Amazon's CEO, Jeff Bezos. However, competition is a good thing in the cloud space and this contract will be not only good for Microsoft, but also for a host of other cloud players, like Oracle (ORCL - Get Report) , IBM (IBM - Get Report) and VMware (VMW - Get Report) .

Returning to Cyclical Stocks

The cyclical stocks have been some of the biggest surprises this quarter, Cramer told viewers, and they might not be done heading higher. Stocks like PPG (PPG - Get Report) , Caterpillar (CAT - Get Report) , Dow Chemical (DOW) , CSX (CSX - Get Report) and Union Pacific (UNP - Get Report) should have been clobbered this quarter, Cramer said, but perhaps things aren't as bad as many had feared.

Cramer said the problem with analysts is that they start with a world view, then cram the stocks that they cover into that world view. This is a problem with the cyclicals, however, as they've all found ways to win despite global headwinds. PPG, for example, did not suffer from a sluggish U.S. auto market, they found strength abroad. Caterpillar benefited from input cost declines, while the railroads found new ways to increase efficiencies.

The world view for many industry pundits has gotten too negative, Cramer explained. China and Brexit and the 2020 elections don't control every company's narrative, he said. Perhaps, some of these worries will even get better. In the meantime, the smart managers at these great companies will continue finding new ways to win and beat expectations.

Searching for Growth and Yield 

In his "No-Huddle Offense" segment, Cramer said it's awfully hard to find stocks that offer both growth and yield, but that's exactly what shares of AT&T (T - Get Report) and Dow Chemical (DOW) are offering.

AT&T is now yielding 5.5%, despite a pledge to cease acquisitions so it can pay down debt and focus on cleaning up its act. Meanwhile, Dow Chemical yields 5.6% and is also in turnaround mode. Either stock would make a great addition to your portfolio, Cramer concluded. 

Lightning Round

In the Lightning Round, Cramer was bullish on Iron Mountain (IRM - Get Report) , Wendy's (WEN - Get Report) , Chicago Mercantile Exchange (CME - Get Report) and Mondelez International (MDLZ - Get Report) .

Cramer was bearish on Albemarle (ALB - Get Report) , Realogy Holdings (RLGY - Get Report) , Annaly Capital (NLY - Get Report) and Hershey Foods (HSY - Get Report) . 

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At the time of publication, Cramer's Action Alerts PLUS had a position in JPM, MSFT, AMZN, CAT.