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Jim Cramer told viewers of his "Mad Money" TV show Friday that he was "planting the flag" on homebuilder stocks.
"This is the point where
are done going down," he said.
Though "everyone on Earth" is saying that the homebuilding stocks are in the "house of pain," Cramer said he's been right on this sector from the beginning of "Mad Money," adding that he was one of the few housing bulls who accurately called the top.
Cramer said he went negative on housing last August, and "saved you a lot of downside."
"When it comes to housing, I've got housing cred," he said. "I told you that you should sell when people loved it. Now I'm telling you to buy."
Showcasing his confidence in the sector, Cramer offered viewers his Top 10 reasons why homebuilding stocks are done going down and ready to come back up.
First of all, Cramer said these stocks just don't go down anymore, even on bad days. On Thursday, these stocks opened down, then finished higher on a down market day.
"That's a nirvana pattern," Cramer said, adding that he doesn't often use technical analysis, but "sometimes the charts work."
Second, Cramer said the herd of analysts are negative on the stocks, even downgrading them as recently as last week. While individual analysts are smart, "when all the analysts do the same thing, it's usually time to do the opposite."
Rounding out the first half of the Top 10, Cramer said interest rates have peaked, employment has been great and is getting better, and raw costs are going through the floor.
"Commodities are busted!" he said.
Cramer's sixth reason was that the stocks have been priced for perfection.
Finishing his list, Cramer said the sector still benefits from home-buying being the single best investment, homebuilders are still making money -- too much money to be trading at close to book value and, finally, the mainstream media has finally caught on to the story.
A caller asked Cramer his take on
given his homebuilder mindset. "The tide has turned," Cramer said, adding he believes that they're ready to go higher.
Cramer said sporting goods are selling well -- part of his celebration that the consumer is alive and well.
But he said that people can't make any money unless they take a hard look "under the hood" at sporting goods stores to see what's selling.
Cramer said he was reiterating his buy calls on
, and he added that
is still selling well.
Still, Cramer wanted to offer up some new names.
, Cramer said that the company is too big and that there are better ways to play the sporting goods environment.
Cramer said the best-of-breed, sporting-goods stock is
, the maker of The North Face, Vans and EastPak products. Cramer said the company has beaten estimates for two straight quarters and raised its dividend.
"It should continue its upside," he said.
Cramer also likes the performance of
. "It has more room to run," he said.
But his favorite stock to buy isn't available yet. Cramer said one of the hottest IPOs this year could be
, which makes wheeled tennis shoes for kids that could be one of the biggest things this fall.
The tennis shoe is even banned in some places. "Do you have any idea how hot that makes it?" Cramer asked.
Getting into the stock could be difficult, Cramer said, adding that investors would maybe have to do some business with the book-runners --
, in particular.
One caller asked if Cramer sanctioned a play in
, but he said the stock had "flat lined," and if the caller wanted golf, he should go to
, which gives you the Titleist brand as well as other nonsports products such as Jim Beam.
Cramer told another caller that
was "OK," but he didn't really want people in the gym-equipment sector.
Who Will Buy?
Cramer revealed his short-term trading game plan for next week, divulging the stocks he'd be looking at if he were back manning his hedge fund.
On Monday, Cramer said he'd buy
a day ahead of its earnings report next week.
He believes that the risk/reward in tech has changed from two months ago to a point where companies can cut earnings guidance and they rally.
"Even if it disappoints, I believe it'll still go up," he said.
In addition, Cramer said the momentum players are coming back into tech.
Cramer said Oracle makes a profit and is taking new share from
. "It would really have to screw up to go down," he said.
Cramer also said he thought brokerage-stock momentum from this week should carry into next week, helping
Cramer rounded out his game-plan targets with
, which reports Thursday. Cramer said he's amazed that investors are ignoring the "largest and best shipper in the world," ahead of a holiday shipping season that may benefit from lower oil prices.
Cramer told subsequent callers to avoid
Cramer was bullish on
Cramer was bearish on
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At the time of publication, Cramer was long AIG and Marvell Technology.
Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for TheStreet.com, Inc., and CNBC, and a director and co-founder of TheStreet.com. All opinions expressed by Mr. Cramer on Mad Money are his own and do not reflect the opinions of TheStreet.com or its affiliates, or CNBC, NBC UNIVERSAL or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither TheStreet.com, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or TheStreet.com is related to the specific opinions expressed by him on "Mad Money."
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