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Jim Cramer kicked off Speculation Friday by telling viewers of his "Mad Money" TV show that he wants to find them the next

Hansen Natural


, a beverage stock he "nailed."

Hansen, he said, "is the kind of grand slam everyone wants a piece of." Now Hansen is "played out," Cramer said, especially because JPMorgan gave it an "untimely upgrade" this morning. But the next "big play" he sees in the beverage market is

Jones Soda



Cramer said he sees a lot of similarities between the two beverage makers. For example, like Hansen, Jones Soda sells alternative beverages targeting a younger demographic, which is likely to be more loyal to the beverage brand, he said. Also, both Hansen and Jones Soda grew out of the western U.S. and have western-centric markets, Cramer said.

In the beginning, Hansen had only a couple of analysts covering it; similarly, right now there are only three analysts covering Jones Soda, but this number should increase as the company gets bigger and its stock goes higher, he said.

And because Cramer believes "it pays to be a cynic," he pointed out the dissimilarities between the two as well. Jones, unlike Hansen, hasn't participated in the "energy drink craze," he said. Instead it is "capitalizing on a laggard soda industry," as the alternative to


(KO) - Get Coca-Cola Company Report



(PEP) - Get PepsiCo, Inc. Report


Also, Jones Soda hasn't reached substantial revenue or profit growth, and it hasn't extended its distribution channels, Cramer pointed out. But this means the company just has a lot of room to grow, he said.

"The similarities between these two stocks outweigh the differences," Cramer said. And contrary to popular belief, he said, he still sees upside to Jones Soda, even though it has doubled since he started talking about it.

BOD: RadioShack, Sears

On Friday's installment of Cramer's new "Benefit of the Doubt" series, he focused on two retailers:






, which he owns for his

Action Alerts PLUS charitable trust.

RadioShack's Julian Day and Sears' Eddie Lampert are two company heads who are "hated by Wall Street for trying to make money rather than making analysts happy," he said.

Starting with Day, Cramer said the CEO is "restoring profitability" before he starts thinking about new strategies. First RadioShack needs to be run as a business regionally, he said, rather than sell all the same products in all the stores, whether it's practical to do so or not.

Cramer said he won't argue that both RadioShack and Sears are "broken" retailers, but RadioShack is trying to make money while it tries to fix itself. Day gets nothing but disrespect from the Street, but he's doing what he should be doing, said Cramer, who added him to his BOD list.

Meanwhile, Lampert is fixing Sears "brick by brick," Cramer said, but critics can't give him the benefit of the doubt because they think he couldn't resuscitate Kmart. Lampert applies Wall Street strategies to his business to hedge, which Cramer believes is a smart move.

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With Lampert at the helm of Sears, investors are getting not just a retailer but someone with a Wall Street edge. Sears will soon be resolved, said Cramer, and he believes people should get in.

Cramer's Game Plan

During the show's "Game Plan" segment, Cramer told viewers there are three things worth looking out for next week: two initial public offerings and a quarterly report.

Veraz Networks

is a telco equipment company going public next week under the ticker VRAZ. "I want you in this one," Cramer said. The IPO should price between $10 and $12, but Cramer said he would be willing to pay up to $14 a share for the stock.

He advised getting into the IPO via its lead bookrunners, Credit Suisse and Lehman Brothers.

The second IPO will be for


, an energy technology company that will trade under the symbol COMV. This is an offering Cramer said he'd be attracted to if the bookrunners lowered the entry price.

Its price range is currently $15 to $17, but Cramer said he can't endorse buying it for more than $12.50.


Best Buy

(BBY) - Get Best Buy Co., Inc. Report

reports its quarterly results on Wednesday, and now that

Circuit City

(CC) - Get Chemours Co. Report

is "blinking" and cutting stores, Cramer said, people need to see how bad Best Buy's quarter is.

He advised buying the retailer after it goes down but said he doesn't like it as much as he likes


(GME) - Get GameStop Corp. Class A Report


Mad Mail

In his "Mad Mail" segment, Cramer told a mailer he believes


TheStreet Recommends

(DELL) - Get Dell Technologies Inc Class C Report

is "totally dead money." He recommended


(HPQ) - Get HP Inc. (HPQ) Report

, which he owns for his charitable trust, as a "better, cheaper" PC company.

He told another viewer he likes


(AIR) - Get AAR CORP. Report

, has liked it for many years and is not backing away from it.

Further, Cramer told a separate mailer he believes

GOL Linhas Areas Inteligentes

(GOL) - Get GOL Linhas Aereas Inteligentes S.A. Sponsored ADR Pfd Report

is going from $30 to $40.

Lightning Round

Cramer was bullish on










American Capital Strategies



Allscripts Healthcare Solutions

(MDRX) - Get Allscripts Healthcare Solutions, Inc. Report


United Technologies

(UTX) - Get United Technologies Corporation Report


Goodyear Tire

(GT) - Get Goodyear Tire & Rubber Company Report





Cramer was bearish on





(BBI) - Get Brickell Biotech, Inc. Report


Acadia Pharmaceuticals

(ACAD) - Get ACADIA Pharmaceuticals Inc. Report


For more of Cramer's insights during the most recent Lightning Round, click here


Want more Cramer? Check out Jim's rules and commandments for investing from his popular book by

clicking here


At the time of publication, Cramer was long Hewlett-Packard and Sears Holdings.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for TheStreet.com, Inc., and CNBC, and a director and co-founder of TheStreet.com. All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of TheStreet.com or its affiliates, or CNBC, NBC UNIVERSAL or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither TheStreet.com, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or TheStreet.com is related to the specific opinions expressed by him on "Mad Money."

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Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on TheStreet.com. The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in TheStreet.com, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.