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Cramer's Mad Money Recap 10/28: Facebook, Amazon, Apple and the metaverse

Jim Cramer says it's time for some rebranding: He goes from FAANG to MAMAA.
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Never bet against American ingenuity and innovation. Those were Jim Cramer's thoughts to his Mad Money viewers Thursday, after listening to Facebook's  (FB) - Get Meta Platforms Inc. Class A Report plans for the metaverse, which included changing the company's name from Facebook to Meta.

Cramer said Facebook is certainly not without its problems. But the whole reason he coined the term FAANG, which stands for Facebook, Amazon  (AMZN) - Get, Inc. Report, Apple  (AAPL) - Get Apple Inc. Report, Netflix  (NFLX) - Get Netflix, Inc. Report and Alphabet  (GOOGL) - Get Alphabet Inc. Class A Report, was because these companies are constantly reinventing themselves. Thursday, Facebook proved why it deserves to be a part of FAANG.

In the future, we're going to experience the Internet in 3D, and Facebook's commitment to virtual and augmented reality will make it an integral player of the metaverse, just as it is an integral player in social media.

However, now that both Facebook and Google have undergone rebranding, it's time for a new acronym. That's why Cramer unveiled MAMAA, which stands for Meta, Apple, Microsoft  (MSFT) - Get Microsoft Corporation Report, Amazon and Alphabet.

So while shares of both Amazon and Apple were down 3.3% Thursday, Cramer urged investors not to lose sight of the bigger picture. The challenges both Apple and Amazon are facing are just temporary, and all of MAMAA remains poised for long-term success.

Read: Apple Stock Tumbles As Chip Shortage Clips $6 Billion From Q4 Sales In Rare Earnings Miss and Amazon Misses Estimates and Offers Downbeat Guidance.

Executive Decision: Linde

In his first "Executive Decision" segment, Cramer spoke with Steve Angel, CEO of Linde  (LIN) - Get Linde plc Report, suppliers of industrial gases around the globe. Shares of Linde dipped fractionally, down 0.3%, after the company reported strong earnings that included tightening gross margins.

Angel noted that Linde's most recent quarter included both a record backlog of projects and a record return on capital. The company now has $13.5 billion worth of projects to be completed, including a $600 million commitment from Taiwan Semiconductor  (TSMC)  for a foundry in Arizona.

When asked about those tightening gross margins, Angel explained that Linde is seeing cost inflation, primarily with power costs. And while those costs will be passed on to customers, that pass-through is not instantaneous, which means margins will shrink until things are caught up.

Cramer said investors rarely get an opportunity to buy Linde on a dip, but that's exactly what they got Thursday.

Executive Decision: Brunswick

For his second "Executive Decision" segment, Cramer also spoke with David Foulkes, CEO of Brunswick  (BC) - Get Brunswick Corporation Report, the boat maker with shares up 3.7% Thursday after another better-than-expected quarter. 

Foulkes explained that demand for boats continues to be strong, with sales limited only by supply constraints. Brunswick has been able to pass along moderate price increases, he said, but remains committed to keeping boating affordable for as many people as possible. 

Foulkes added that even with long wait times, sales of new boats remains strong, thanks in part to flexible work arrangements allowing for more time on the water. Brunswick continues to take market share, with growth rates well ahead of the industry overall. 

When asked about semiconductors, Foulkes noted that while specialized chips have been in short supply, most of the chips Brunswick needs are more generic and are still available. 

Finally, Foulkes commented on the fact that 50% of Brunswick's business now stems from annuity products that don't rely on new boat sales. These streams include the Freedom Boat Club, which now boasts over 70,000 members across the country, as well as parts and accessory sales, which every boat owner needs. 

Executive Decision: Salesforce

For his final "Executive Decision" segment of the night, Cramer checked in Marc Benioff, chairman and CEO of Salesforce  (CRM) - Get, inc. Report. Earlier Thursday, Benioff and his family pledged $300 million to help save the planet by accelerating ecosystem restoration. 

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Benioff explained that the planet is a key stakeholder for all companies, which means every CEO needs to do three things. First, they must commit to getting to net-zero operations. Second, they need to commit to helping plant one trillion new trees in America. Our planet has lost three trillion trees because of humans and we need to put one trillion of those trees back. 

Lastly, Benioff said every CEO must support our fourth industrial revolution of new green technologies. These are the technologies we need to save the planet, he said, and we should all be supporting them. 

Benioff also touted, an organization committed to helping with that one trillion tree goal. is supported by companies like UPS  (UPS) - Get United Parcel Service, Inc. Class B Report, PepsiCo  (PEP) - Get PepsiCo, Inc. Report, Amazon and Unilever  (UL) - Get Unilever Plc Report.  

"Everyone can do something," Benioff concluded, and it's time we all step up before it's too late. 

Know Your Crypto

In his No-Huddle Offense segment, Cramer said if you're going to invest in cryptocurrencies, do it like an investor, not a fan.

Cramer said in all of his years, he's never seen people get excited about stocks the way they get excited about Bitcoin, Etherium and Dogecoin. He admitted to having a "soft spot" for crypto, even going as far as saying investors can have 5% of their speculative portfolios invested in it. But, he added, you need to do it for the right reasons.

Crypto may have the word "currency" in its name, but in reality, it's a speculative investment, not a currency. When you're betting on crypto, you're betting on crowd psychology more than anything else. That's why you can't invest as a fan, buying it at any price and holding on forever. You need to be smart, buying on the dips and selling into strength, just as you would another speculative investment that shot up hundreds or thousands of percent overnight.

Read: Shiba Inu Cryptocurrency Slips After Record-Breaking Run.

Lightning Round

Here's what Jim Cramer had to say about some of the stocks that callers offered up during the "Mad Money Lightning Round" Thursday evening:

Azek Company  (AZEK) : "I think this is a long-term buy."

Standard Lithium SLI: "Everyone wants to play lithium, but this is a very speculative stock."

Sonos  (SONO) - Get Sonos, Inc. Report: "I think Sonos is a great long-term story once they get over supply issues."

Centrus Energy  (LEU) - Get Centrus Energy Corp. Class A Report: "Uranium stocks are going up, but this is another speculative stock that has a "greater fool" theory to it."

Paysafe  (PSFE) - Get Founder SPAC Class A Report: "This should not be down 50%. I'm going to say it's OK."

ImmunityBio IBRX: "You're rolling the dice here. They're up against tough cancers."

Cleveland-Cliffs  (CLF) - Get Cleveland-Cliffs Inc Report: "I like Cliffs, along with Nucor  (NUE) - Get Nucor Corporation Report."

WeWork  (WE) - Get WeWork Inc. Class A Report: "I think WeWork is good and makes sense in a hybrid work environment."

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