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NEW YORK (
) -- This robust market still has room to run, Jim Cramer told viewers of his
TV show Friday.
He said a few companies will confirm that thesis next week, the first of which is
, a little known steel company that has its hand on the pulse of Chinese steel demand.
Then on Tuesday, Cramer said
will be the stock to watch. Cramer's still not a fan of the home builders, as they're still building way too many homes, but if things are slowing, then it might be time to get bullish on housing.
On Wednesday, seed maker
will be the one to watch. Cramer said he'd bless Monsanto as a trade, but feels
is the better play. Also on Wednesday,
, a restaurant with insight into how $4 gasoline is affecting the mid-range consumer.
For Thursday, another read on the consumer will come from
Pier 1 Imports
, while on Friday, Cramer said the wholesale inventories number will have his attention. Too much inventory is bad, as retailers will have to slash prices, but not enough means things are still firing on all cylinders.
Cramer said his bottom line is that things are still going well, and if these key companies don't have anything negative to say, things will likely stay that way.
Speculation Rental Equipment Play
For "Speculation Friday," Cramer turned to the hot machinery stocks that's just now gearing up for what could be a $300 billion rebuilding in Japan. His pick,
, the second largest equipment rental company in the U.S.
Cramer's his thesis is that with so much equipment about to head to Japan, the U.S. equipment market will be tightening, and that means good things for RSC Holdings. With equipment prices also on the rise, renting equipment is making more sense than owning it.
Unlike the equipment manufacturers, Cramer said RSC is not being held hostage by rising costs, as it only rents, and doesn't make, its equipment. He said that while
is the country's largest equipment renter, United also rents most of its equipment into the construction industry, which is still lagging. RSC however, rents 60% of its equipment into the red hot industrial space.
Cramer said RSC's $2 billion in debt is worrisome, which is why RSC made it into Speculation Friday, but with 435 locations in the U.S., and all of the trends moving in its favor, Cramer said RSC is worth a second look. He cautioned viewers not to chase the stock, as it's already at its 52-week high.
More than Sports Apparel
In a second "Speculation Friday" segment, Cramer discovered a way to make money off our nation's pass time. He said licensed apparel maker
, turns out to be a whole lot more than just sports apparel.
Cramer explained that G-III actually manufactures products under some 30 different labels, including the Wilson's Leather Outlet brand which it purchased outright out of bankruptcy.
Cramer said the company reminds him of
, another licensed apparel maker that's been capitalizing on the growing Calvin Klein brand.
Cramer said with most of G-III's sales coming from department stores, he feels the company's 2011 estimates are too low given its expanding market share. He also said the company seems to have its input costs under control, a key issue for any apparel maker.
Trading at just 11 times earnings with a 17.5% long term growth rate, G-III is another stock that deserves a second look, he said.
Cramer followed up on some stocks that stumped him in earlier shows. He said that
, a company that provides software for the insurance industry, is intriguing but the stock is a battle ground and he would steer clear.
Cramer also said that there's no compelling reason to own biotech
( MITI) and he also doesn't like the risk reward with
Cramer told a viewer that when it comes to engines, he still likes
, two stocks which he owns for his charitable trust,
Action Alerts PLUS. He would not be a buyer of
Briggs & Stratton
Cramer also recommended both
, another Action Alerts PLUS name, and told another viewer to hold onto
, a utility with a good yield.
Cramer said he's also still a fan of silver, especially the silver ETF.
Cramer was bullish on
Complete Prod Svcs
He was bearish on
In his "No Huddle Offense" segment, Cramer again commented on the David Sokol controversy. He asked, what will likely happen to Sokol for his shady trades? Nothing. What will happen to Warren Buffett for being so lax? Nothing.
And what will happen to
( BRK-B) for not having better policies? Also nothing.
Cramer said the way this information came to light was so clever that one cannot help to admire Buffett even more. He said while it looks bad on the outside, since everything was disclosed as it happened, there's actually no wrong doing.
--Written by Scott Rutt in Washington, D.C.
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At the time of publication, Cramer was long Caterpillar, Cummins, General Motors.
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