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) -- After this week's stellar rally created by the

Federal Reserve

, investors want to know where things go from here, Jim Cramer said Friday.

So he laid out for

"Mad Money"

viewers his game plan for next week's action.

Earnings reports will be sparse next week, but it's the heart of conference season, which is when big money managers decide how they're going to play the rest of the year.

That's why Cramer will be watching the

(CRM) - Get, inc. Report

conference on Tuesday. He said investors could use deep-in-the-money calls, particularly the November 140, ahead of the event.

Also on Tuesday, an analyst day for

AFC Enterprises


, purveyors of the Popeye's restaurant chain, along with earnings from


(FDX) - Get FedEx Corporation Report


Manchester United

(MANU) - Get Manchester United Plc Class A Report

. Cramer said AFC remains a keeper and he'd be a buyer of FedEx on any weakness. Manchester United remains in the sell block.

Wednesday brings an energy and a global life-science conference, events which could be good news for


(SLB) - Get Schlumberger NV Report


EOG Resources

(EOG) - Get EOG Resources, Inc. (EOG) Report


Biogen Idec

(BIIB) - Get Biogen Inc. Report



(CELG) - Get Celgene Corporation Report


There's also earnings from

Bed Bath & Beyond

(BBBY) - Get Bed Bath & Beyond Inc. Report


Ascena Retail Group

(ASNA) - Get Ascena Retail Group, Inc. Report

. Cramer said he'd use September 65 calls for Bed Bath but would be a buyer of Ascena outright.

For Thursday,


(ORCL) - Get Oracle Corporation Report




earnings come into focus. Cramer said both names are starting to move as the seasonally strong tech season is upon us.

Finally, it's

Darden Restaurants

(DRI) - Get Darden Restaurants, Inc. Report


KB Homes

(KBH) - Get KB Home Report

reporting on Friday. Cramer said he's fearful of owning Darden going into earnings and is also wary of KB Home.

Executive Decision

In the "Executive Decision" segment, Cramer once again sat down with Charif Souki, chairman and CEO of

Cheniere Energy

(LNG) - Get Cheniere Energy, Inc. Report

, a stock that's had a stellar 10% gain since Cramer first got behind the company in June 2010. Cheniere is currently building America's first liquefied natural gas export terminal to send our clean and abundant fuel around the globe.

Souki said that after years of being patient, the project is now underway and Cheniere doesn't need any more capital to complete it. Among the company's partners are global oil and gas giants


(TOT) - Get Total SA Sponsored ADR Class B Report



(CVX) - Get Chevron Corporation Report

. Souki noted that if you have a good project, people will listen, which is why he now has partners around the globe.

Souki also explained that over the past six months America has increased its oil production by half a million barrels a day. With oil comes gas, he said, a commodity that many oil companies are simply burning off as they have no idea what to do with it. Meanwhile, in other parts of the globe, natural gas is fetching prices five times higher than in the U.S.

Among Souki's many import markets is Japan, a country that is closing its nuclear facilities and will need a replacement energy source. Souki said the first ships will begin leaving Louisiana with U.S. natural gas by 2015.

Cramer said despite many skeptics, Souki was able to pull this project together, making shareholders a lot of money in the process.

Get Ready to Speculate

For "Speculation Friday," Cramer highlighted

Dynavax Technologies

(DVAX) - Get Dynavax Technologies Corporation Report

, a stock not for the faint of heart, but one with the potential to double in value.

Cramer explained that Dynavax has a promising drug to treat Hepatitis-B in late-stage clinical trials, one that's giving 91% of patients a successful result after just two shots compared to 81% of patients achieving the same after three shots for the current treatment. While the treatment is groundbreaking, Cramer said the FDA did approve a similar vaccine for cervical cancer, so there is precedent for a drug of this nature.

Cramer gave all of his usual caveats for investing in such a speculative name, one that could double on positive news but also get cut in half on a negative result. He said to do your homework, use limit orders and never chase the stock higher. There will be no new data points for Dynavax for the next six weeks, said Cramer, so there is no hurry to invest.

So how much of an opportunity is there for Dynavax? Cramer said the company is valued at just $800 million, but the market for Hep-B is currently $1.5 billion. Assuming sales of $700 million by 2018, Cramer said the stock is worth twice what it is today.

Lightning Round

Here's what Cramer had to say about callers' stocks during the "Lightning Round":

Smith & Wesson


: "That was a blowout quarter. I should have been behind this one."



: "No, that's way too hard."

National Semiconductor


: "That's been a real win and I like it a lot."

Barnes & Noble

(BKS) - Get Barnes & Noble, Inc. Report

: "Ouch. I think that stock can go to $13 or $14 but I don't like the book business because of

TheStreet Recommends

(AMZN) - Get, Inc. Report


Rentech Nitrogen


: "I think you made the right move. I want you to stick with it."

News Corp

(NWSA) - Get News Corporation Class A Report

: "The split-up is so good. I like it. "


: "I don't want to give up on it. I want to stick with Priceline."


(EBAY) - Get eBay Inc. Report

: "I think you view eBay as a financial company. It's


(V) - Get Visa Inc. Class A Report



(MA) - Get Mastercard Inc. (MA) Report

and PayPal. Those are the big three."

Opening the Mail

In the "Mad Mail" viewer feedback segment, Cramer followed up on funeral home operator

StoneMor Partners

(STON) - Get StoneMor Partners L.P. Report

, a stock the stumped him on an earlier show. He said this company's 10% yield is a red flag and he'd go with

Stewart Enterprises



Cramer was also not a fan of



, a company that helps businesses manage their telecommunications costs. Cramer said this name is also controversial. Why own a battleground stock when there are so many non-controversial names out there? he asked.

When asked about

Dunkin Brands

(DNKN) - Get Dunkin' Brands Group, Inc. Report

, Cramer said this stock remains stuck in the mud and is not going anywhere. He was more bullish on



, however, calling the company a terrific speculation.

When asked about whether

Union Pacific

(UNP) - Get Union Pacific Corporation Report

may split, Cramer said, "I don't care." He likes the company no matter the share price. Finally, he said travel service


( KYAK) is a great service, but not a stock he wants to own.

No Huddle Offense

In his "No Huddle Offense" segment, Cramer sounded off on the decision to drop


( KFT) in favor of

United Healthcare

(UNH) - Get UnitedHealth Group Incorporated Report

as part of the venerable

Dow Jones Industrial Average


Cramer called the move a golden opportunity wasted, as the Dow already has too much health care exposure. He asked, why not bring the average into the 21st century by adding an


(AAPL) - Get Apple Inc. (AAPL) Report

, a stock he owns for his charitable trust,

Action Alerts PLUS, or a


(GOOG) - Get Alphabet Inc. Class C Report


Presently, technology is represented in the Dow by


(INTC) - Get Intel Corporation (INTC) Report



(MSFT) - Get Microsoft Corporation (MSFT) Report



(HPQ) - Get HP Inc. (HPQ) Report

, three fading PC-centric companies, along with


(IBM) - Get International Business Machines (IBM) Report

, a lumbering tech service giant.


(CSCO) - Get Cisco Systems, Inc. Report

is the only company representing the Internet economy.

Cramer said opportunities like Kraft come along so rarely that it was a shame to waste it on just another health care name.

And in Closing...

In his closing comments, Cramer said the micro-analysis over every minor Apple data point, such as how fast the iPhone 5 pre-orders sold out, has gotten out of hand.

He said Apple remains a great company trading at a cheap multiple ahead of what will likely be a terrific 2013. Just invest in Apple, he said, and don't overthink it.

--Written by Scott Rutt in Washington, D.C.

To email Scott about this article, click here:

Scott Rutt

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To watch replays of Cramer's video segments, visit the Mad Money page on CNBC


At the time of publication, Cramer's Action Alerts PLUS had a position in AAPL, CVX and IBM.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for, Inc., and CNBC, and a director and co-founder of All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of or its affiliates, or CNBC, NBC Universal or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.