Cramer's 'Mad Money' Recap: Navigating a Rotten Market (Final)

With the market in a selloff mode, Cramer tells viewers which companies to key on next week.
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NEW YORK (

TheStreet

) -- With the markets taking another one on the chin again today, Jim Cramer told the viewers of his "Mad Money" TV show Friday that it's "horrible out there."

He said with every stock running the gauntlet between negative rhetoric from President Obama and a slowdown in China, only a few are surviving unscathed. That's why Cramer said his game plan for next week is once again to watch and listen.

Cramer said that in general, he'd use any lift in the markets to keep selling stocks. Let's face it, "things are going wrong," when it comes to the global and domestic economies, he said. But he said that doesn't mean they'll stay that way.

Cramer said there are two sectors that are so beaten down they may not be going any lower, and they are the financial and health care stocks. With Obama simply not having the votes for serious reforms, Cramer said these groups may be on the mend sooner as opposed to later. He said that aerospace, autos, technology and soft good stocks may also make it through the gauntlet.

For the rest of the market, Cramer said he's taking a wait-and-see approach, and will be using the conference calls from a host of companies to get the latest read on where things stand. "When the facts change, I'll change my mind," he said.

On Monday, Cramer said he'll be watching

Humana

(HUM) - Get Report

for a read on health care and

Exxon-Mobil

(XOM) - Get Report

for a read on big oil. On Tuesday,

Whirlpool

(WHR) - Get Report

and

Dow Chemical

(DOW) - Get Report

are on the menu.

Cramer said he'll use Wednesday to watch

Polo Ralph Lauren

(RL) - Get Report

for a read on aspirational retail and

Cisco

(CSCO) - Get Report

, a stock which he owns for his charitable trust,

Action Alerts PLUS, for a read on technology.

Closing out the week, Cramer said

Clorox

(CLX) - Get Report

and

Mastercard

(MA) - Get Report

will give him two more data points, while

Weyerhaeuser

(WY) - Get Report

will give him the final read on Friday.

Juicy Tech Play

For "Speculation Friday" Cramer revealed a juicy little e-commerce technology provider that's currently trading under $5 a share. He said after years of languishing in obscurity,

Art Technology Group

(ARTG)

is finally a stock whose time has come.

Cramer said it's no secret that e-commerce has finally arrived in a big way, and Art Technology is providing the big boys, like

Amazon.com

(AMZN) - Get Report

,

JC Penney

(JCP) - Get Report

and

Best Buy

(BBY) - Get Report

with the software to engage their customers wherever they are, including mobile and social platforms.

Cramer said Art Technology is a sweet little company with 60% recurring revenues and $74 million in cash on its books. He said after getting crushed in the dot-com bust, the company is finally cashing in on the cross-selling opportunities its platform offers.

On the downside, Cramer noted that Art Technology competes with the goliath of

IBM

(IBM) - Get Report

, but he said this little company has a 50% win rate when pitted up against Big Blue.

Given its small size, Cramer advised not buying into Art Technology ahead of its earnings on Tuesday. He said he'd wait to hear what the company has to say before piling in for the long haul.

A Wild Ride

In the "Executive Decision" segment, Cramer spoke with T.J. Rodgers, president and CEO of

Cypress Semiconductor

(CY) - Get Report

, for the latest read on the semiconductor space after competitor

Qualcomm

(QCOM) - Get Report

, a stock which Cramer owns for his charitable trust,

Action Alerts PLUS, guided its earnings sharply lower.

Rodgers said that Cypress is powering ahead, with earnings up in its fourth quarter and again in its first quarter. He said the touch-screen revolution that started with

Apple

's

(AAPL) - Get Report

iPhone is ramping to other devices and Cypress has that technology.

"It's been a wild ride," said Rodgers, who noted that while Apple manufacturers their own chips, anytime the company releases something new, everyone else wants to follow.

Rodgers also attributed Cypress' growth to its programmable chips, which allow the company to sell hardware and the software programming than just hardware alone. He said not since 2004 has the company had three-fourths of its quarter booked before the quarter even began.

Turning towards jobs and the economy, Rodgers said that the only way the U.S. can compete with countries like China is with fewer, more educated workers. That's why Cypress has reduced its headcount by 20% while still maintaining its efficiency.

Rodgers also took aim at the Obama administration, saying that the special election in Massachusetts was a warning against reckless spending and debt. He said that government quickly needs to reform. "The economy is healthy when the private sector is healthy," he said.

Cramer continued his support for Cypress, which is up 150% since he first recommended it on Sept. 26, 2008.

Am I Diversified?

Cramer played "Am I Diversified" with callers to see if their portfolios have what it takes. The first caller's portfolio included

Temple Inland

(TIN)

,

Actuant

(ATU)

,

Manitowac

(MTW) - Get Report

,

Lowes

(LOW) - Get Report

and

Regions Financial

(RF) - Get Report

.

Cramer blessed this portfolio as diversified.

The second caller's top holdings included

Kimberly-Clark

(KMB) - Get Report

,

Nucor

(NUE) - Get Report

,

Marathon Oil

(MRO) - Get Report

,

Apple

(AAPL) - Get Report

and

Ottertail

(OTTR) - Get Report

.

Cramer said this caller had horse-sense!

The third caller had

Ford

(F) - Get Report

,

Bank of America

(BAC) - Get Report

,

Pfizer

(PFE) - Get Report

,

Synovus

(SNV) - Get Report

and

Zions Bancorp

(ZION) - Get Report

as their top five stocks.

Cramer identified three of a kind in the banking sector. He said this portfolio needed an industrial and a stock like

Kimberly-Clark

(KMB) - Get Report

Lightning Round

Cramer was bullish on

Citigroup

(C) - Get Report

,

ConocoPhillips

(COP) - Get Report

,

Chipotle Mexican Grill

(CMG) - Get Report

,

Panera Bread

(PNRA)

,

Bank of America

(BAC) - Get Report

and

DeVry

(DV)

.

There were no bearish picks.

-- Written by Scott Rutt in Washington D.C.

To watch replays of Cramer's video segments, visit the Mad Moneypage on CNBC

.

Want more Cramer? Check out Jim's rules and commandments forinvesting from his latest book by

clicking here.

For more of Cramer's insights during the Lightning Round, clickhere

.

At the time of publication, Cramer was long Cisco, Qualcomm, Bank of America, Marathon Oil.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for TheStreet.com, Inc., and CNBC, and a director and co-founder of TheStreet.com. All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of TheStreet.com or its affiliates, or CNBC, NBC UNIVERSAL or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither TheStreet.com, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or TheStreet.com is related to the specific opinions expressed by him on "Mad Money."

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