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"On days like today, you need to look for the positives," Jim Cramer told viewers of his "Mad Money" TV show Thursday.

He said that today's market decline was primarily due to profit taking in the financial sector, but reminded viewers that there's always something positive you can find on down days.

Despite a 283-point drop in the Dow, $300 billion is going to the Federal Housing Administration to help bail out struggling homeowners and more importantly gas prices continue to fall and fall hard, he said. That's why he's looking for stocks that will benefit from falling fuel prices.

According to Cramer, that stock is

Walt Disney

(DIS) - Get Report

. Despite being beaten up by the market and analysts over fears of rising airfares, Disney stock has positives if one delves deep into its business, he said.

While Cramer agreed that airfares are rising, he noted a recent study which stated that auto traffic to Disney World has been steadily increasing, not decreasing. "The analysts are only counting airplanes," he said.

In addition, room rates around Disney World have been falling, with 75% of rooms now being classified as moderate to value in price. Furthermore, Cramer said the weak U.S. dollar makes travelling to Disney World cheaper for the rest of the world.

Cramer also likes Disney's other businesses such as ESPN, a premium cable property that he said is doing exceptionally well. He called analysts "way behind the curve" in their estimates for the stock.

Cramer: We Need This Housing Bill

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"Disney is all about franchises," said Cramer. While Disney World may be experiencing a decline in attendance, Disney is working on new ones like

Wall-E

,

High School Musical

and

Hanna Montana

, he said.

He recommended buying Disney on any weakness, especially if it falls below $30 a share.

Tupperware's New Image

Cramer recommended

Tupperware

(TUP) - Get Report

as another company poised to take advantage of falling gas prices. Since he first recommended the stock on Oct. 8, 2006, then shares of the company are up 96%.

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Cramer called Tupperware a defensive stock, because it's not a traditional brick and mortar retailer. In times of higher unemployment, more people turn to the company's direct sales model for additional income, which translates into higher sales for the company.

And with only 17% of the company's costs tied to oil-based resins, lower crude prices means high margins, he noted.

Cramer invited Tupperware chairman and CEO Rick Goings to the show to confirm his thesis. Goings confirmed that the company's guidance today was indeed conservative and didn't take into account any drop in resin prices.

The company issued earnings guidance of between 37 cents to 42 cents a share, slightly below the 46 cents a share analysts were expecting. But Cramer said he's not worried because he sees it as a classic case in which Tupperware can under-promise and over-deliver.

Goings touted Tupperware's diversification as one of its primary strengths. The company owns seven beauty companies, he said, and 50% of Tupperware's profits now comes from overseas.

In fact, Goings said that there are more Tupperware representatives in Latin America than in the U.S. He said China, Indonesia and Malaysia are also areas of strength for the company, adding the U.S. only accounts for 15% of the company's sales.

Cramer confirmed his support for Tupperware and re-recommended buying the stock.

Martha's Magic

In the Thursday "Sell Block" segment, Cramer did the unthinkable, and released

Martha Stewart Living Omnimedia

(MSO)

from prison and recommended buying the stock. Cramer, who had been negative on the company for years, said he now feels MSO is poised for a turnaround.

Cramer acknowledged all of the company's negatives, including softening magazine revenues, CEO Susan Lyon's recent departure from the company, partner K-mart cancelling its contract with the company, and the fact that Martha herself is too involved in the company. But, he said, "all of these facts can positives as well."

Cramer sees Martha Stewart Living as a turnaround play from just a publisher to a merchandising powerhouse. He said that he welcomed Susan Lyons' resignation, saying that it's time for someone new at the helm. Cramer welcomed Charles Koppelman as the company's new CEO.

Cramer offered praise to Martha herself, saying that Martha has always done an amazing job for the company. He said that Martha's involvement in the company should not be seen as a negative.

Cramer also noted several other positives at MSO, including new merchandising deals with

Wal-Mart

(WMT) - Get Report

,

Costco

(COST) - Get Report

and a continued partnership with

KB Home

(KBH) - Get Report

. He also said the company's expansion overseas is strong.

"There is no better sign of a bottom than universal negativity," said Cramer. While he did not recommending buying the stock before the company reports next week, he did advocate buying in under $8 a share.

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Mad Mail

In this segment, Cramer told a viewer that

Qualcomm

(QCOM) - Get Report

is going much higher.

He told a second viewer that he's not a fan of

Boeing

(BA) - Get Report

but would consider

Northrop Grumman

(NOC) - Get Report

.

Cramer defended his call to sell

Peabody Energy

(BTU) - Get Report

, saying that he can't have people too exposed to the energy sector with fuel pricing falling.

Sudden Death

Cramer was bullish on

Anadarko Petroleum

(APC) - Get Report

and

Exelon

(EXC) - Get Report

.

He was bearish on

Focus Media

( FMCN).

Lightning Round

Cramer was bullish on

Nabors Industries

(NBR) - Get Report

,

Schlumberger

(SLB) - Get Report

,

Petrohawk Energy

(HK)

and

Rent-A-Center

(RCII) - Get Report

.

He was bearish on

Whole Foods

( WFMI),

Halliburton

(HAL) - Get Report

,

InterDigital Communications

(IDCC) - Get Report

and

Waste Management

( WMI).

Want more Cramer? Check out Jim's rules and commandments for investing by

clicking here

.

For more of Cramer's insights during the Lightning Round, click here

.

At the time of publication, Cramer was not long on any stock.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for TheStreet.com, Inc., and CNBC, and a director and co-founder of TheStreet.com. All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of TheStreet.com or its affiliates, or CNBC, NBC UNIVERSAL or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither TheStreet.com, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or TheStreet.com is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, TheStreet.com or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor TheStreet.com, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on TheStreet.com. The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in TheStreet.com, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.