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) -- "During periods of volatility, investors need to fall back on long term themes," Jim Cramer told the viewers of his

"Mad Money"

TV show Thursday.

Recalling a familiar mantra of his, "There's always a bull market somewhere," he said investors need to look for them.

Cramer reiterated the importance of companies that pay dividends, saying that these stocks act like a trampoline, offering the support of higher yields as prices decline. He said these are the stocks that investors can buy more of as they go lower.

Cramer said their are bull markets all around, like the multi-year bull market in gold. He recommended

Agnico-Eagle Mines

(AEM) - Get Agnico Eagle Mines Limited Report

or the

SPDR Gold Shares

(GLD) - Get SPDR Gold Shares Report


In aerospace, Cramer liked

TheStreet Recommends


(BA) - Get Boeing Company Report

, a stock which he owns for his charitable trust,

Action Alerts PLUS and

Precision Castparts



In trucking, Cramer gave the nod to


(CMI) - Get Cummins Inc. Report

, another Action Alerts PLUS name, along with


(NAV) - Get Navistar International Corporation Report


For saving companies on their energy bills, Cramer liked

Johnson Controls

(JCI) - Get Johnson Controls International plc Report



(IR) - Get Ingersoll Rand Inc. Report


The list of bull markets continued with

Monro Muffler

(MNRO) - Get Monro Inc Report



(MOS) - Get Mosaic Company Report



(PPG) - Get PPG Industries, Inc. Report

, along with security stocks, smartphone stocks and cloud computing stocks.

"They all work," said Cramer, especially in a volatile market like this one.

Undervalued Stock

In the "Executive Decision" segment, Cramer spoke with TJ Rodgers, president and CEO of

Cypress Semiconductor

(CY) - Get Cypress Semiconductor Corporation Report

, a stock that was hit hard after the company released its most recent earnings, only to come roaring back later in the day.

Rodgers said Cypress' shares are undervalued, which is why the company is buying back up to one third of their outstanding shares in the open market. "When you stock is undervalued, you take advantage," he said.

Rodgers also provided a little history lesson of the company's products, saying that Cypress has perfected capacitive sensing, which is essentially a button, without a button. He said initially Cypress made single buttons, then developed the click wheel used in the Apple iPod, followed by sliders, and is now putting capacitive buttons on top of clear screens like smartphones. All told, Cypress has replaced 3.5 billion mechanical buttons with cheaper, more reliable capacitive sensors.

Cypress also invests in start-up businesses, said Rodgers. He said that in Silicon Valley, people can create amazing things with just $5 million to $10 million, which is why Cypress has made four current investments.

Cramer continued his recommendation of Cypress, telling viewers to buy using limit orders.

Emerging Market Strength

Cramer spoke with Sandy Cutler, chairman an CEO of


(ETN) - Get Eaton Corp. Plc Report

, a company Cramer said gives investors many ways to win.

Cutler said Eaton is at the beginning of another big business cycle for the company, and he expects all six of the company's segments to be firing by mid- 2011. He said energy efficiency, one of Eaton's primary focuses, is one of the great mega trends for the next 25 years.

Cutler also discussed the strength in the company's emerging markets, like Brazil, where Eaton's truck and bus business is up 57% and agriculture equipment is up 40%. He said that nearly 25% of Eaton's revenues now come from emerging markets. He expects those markets to recover faster than the U.S.

Cutler also commented on business in Europe by saying that Eaton divides Europe into northern and southern halves. He said the northern half, which does a lot of exporting, is in great shape, while the southern half is still more troubled.

One area that's not troubled, according to Cutler, is Eaton's data center business, where the company helps computers produce less heat and thereby use less energy better than any of their competitors. Cutler said data centers will remain a big business for Eaton.

Cramer reiterated his buy recommendation on Eaton.

Disappointing Earnings

In another "Executive Decision" segment, Cramer spoke with Jason Rhode, president and CEO of

Cirrus Logic

(CRUS) - Get Cirrus Logic, Inc. Report

, a company that disappointed both Cramer and Wall Street with its most recent earnings release.

Cramer asked pointedly, "Was I too optimistic?" Rhode responded by saying that Wall Street has a thesis that Cirrus is tied to its largest customer,


(AAPL) - Get Apple Inc. Report

, another Action Alerts PLUS name, but in fact a good percentage of the company's earnings are derived from industrial applications and older products that are economically sensitive.

Rhode said Cirrus has authorized a $20 million share repurchase program, but the company sees growing earnings as their main priority. He said when looking at the company's chips that go into audio players and smart phones, the goal is to always invent new products that can do more so the company prices can continue to raise their average selling price.

Cramer said he felt let down by Cirrus, a favorite of his for quite some time. He said Cirrus will have to deliver another quarter's worth of results before he can get behind the company again.

Lightning Round

Cramer was bullish on


(NKE) - Get NIKE, Inc. Class B Report



(XLNX) - Get Xilinx, Inc. Report





He was bearish on

Dicks Sporting Goods

(DKS) - Get Dick's Sporting Goods, Inc. Report


Activision Blizzard

(ATVI) - Get Activision Blizzard, Inc. Report


Electronic Arts

( ERTS)and




--Written by Scott Rutt in Washington, D.C.

To contact the writer of this article, click here:

Scott Rutt


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To watch replays of Cramer's video segments, visit the Mad Money page on CNBC


Want more Cramer? Check out Jim's rules and commandments for investing from his latest book by

clicking here


For more of Cramer's insights during the Lightning Round, clickhere


At the time of publication, Cramer was long Boeing, Cummins, Apple.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for, Inc., and CNBC, and a director and co-founder of All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of or its affiliates, or CNBC, NBC UNIVERSAL or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.