Search Jim Cramer's "Mad Money" trading recommendations using our exclusive "Mad Money" Stock Screener.



) -- It's time to start focusing on what matters, Jim Cramer told viewers of

"Mad Money"


Today he explained the differences between where investors are focusing their attention and where the money is actually being made.

Cramer said the markets have been buzzing about the looming U.S. economic "fiscal cliff" for months now, but no one had ever asked the most important question: Where will it cost us? He said that question is important because so far it hasn't been asked.

The threat of a fiscal cliff was supposed to rein in consumer spending, but apparently 310 million Americans never got that memo because everything from retail to autos has been bullish. Even the banks are beginning to rebound, with foreclosure levels hitting multi-year lows.

Then there's the obsession with tech stocks, the place where innovation and excitement are supposed to live. But Cramer said that outside of the iPad, there's been little innovation as of late. He said the most innovative thing he's seen in tech are the cell tower companies converting themselves into REITs. As for disk drives, memory chips and semiconductors, those stocks have cost investors fortunes.

Cramer said the real money is being made in the aforementioned retail and consumer names, companies like

Home Depot

(HD) - Get Report


Panera Bread



Walt Disney

(DIS) - Get Report

. Meanwhile, the real innovation has been in biotech, with companies like

Abbott Labs

(ABT) - Get Report


Eli Lilly

(LLY) - Get Report


That's why investors need to keep their focus on what's working, because worrying about the fiscal cliff and investing in most of technology would have just cost them much of their portfolios.

What Makes a Great IPO?

It was the best of times for the initial public offering market last week, but the worst of times the week before that. What changed? Cramer said the quality of the companies coming public did, which makes the last two weeks the perfect lesson in what makes a great IPO.

Cramer said that last week's IPO of


(WDAY) - Get Report

outperformed because that company is a cloud play with strong revenue growth and a solid management team. Meanwhile,


(RLGY) - Get Report

was also a fast grower as well as a pure play on a housing recovery.

Kythera Biopharmaceuticals



Intercept Pharmaceuticals

(ICPT) - Get Report

are two biotechs with big market opportunities and, in the case of Intercept, also have orphan drug protection.


(SSTK) - Get Report

is one of only a few players in its space, said Cramer, while



is another cloud play like Workday.

Compare those successful IPOs to those of two weeks ago, however, and the stories change.

Berry Plastics

(BERY) - Get Report

is a commodity plastic container maker with next to no growth.



provides identity protection but is seeing increased competition and is not yet profitable.

Javelin Mortgage


aims to be a REIT, but has no track record to offer investors, while

Regulus Therapeutics

(RGLS) - Get Report

is a biotech with no funding.

Cramer said its easy to see why this second group of IPOs failed to impress Wall Street.

The Better Half

Now that

Kraft Foods


has split itself into two companies, Cramer said it's time to decide which half is worth owning.

He said that investors have to choose between the new Kraft Foods, a slow-growing domestic grocery business with a 4.1% yield or


(MDLZ) - Get Report

, a fast-growing global snack foods company with a modest 1.9% yield.

Cramer said for him the choice is easy -- he wants to own Mondelez. He said the company's dividend may be smaller, but Kraft's valuation is stretched at 17 times earnings for a 2% to 3% organic growth rate. Meanwhile, Mondelez trades at 16.5 times earnings but is growing at 13.5% a year.

Beyond valuation, Cramer said that Mondelez has 6.6% share of the global snack food market and derives 44% of its sales from the red-hot emerging markets. Mondelez owns 15% of the global chocolate market and a full 7% of the candy aisle. The company is also benefiting from declining commodity costs and a positive foreign exchange rate.

Cramer said investors' portfolios can only afford to have one food stock and that stock should be Mondelez.

Lightning Round

In the Lightning Round, Cramer was bullish on

Kinder Morgan Energy Partners




(AAPL) - Get Report



(T) - Get Report



(SLB) - Get Report


Annaly Capital

(NLY) - Get Report


Cramer was bearish on

Liquidity Services

(LQDT) - Get Report


Eagle Rock Energy Partners


Skyworks Solutions

(SWKS) - Get Report


Helmerich & Payne

(HP) - Get Report


Mad Mail

In the "Mad Mail" viewer feedback segment, Cramer told a viewer that

PSS World Medical

( PSSI) is a battleground stock and he would stay away for now.

When asked to compare

Allot Communications

(ALLT) - Get Report


Procera Metworks


, Cramer said that he prefers Allot with its cheaper stock price, 32 times earnings versus 44 times for Procera.

When asked about

Tractor Supply

(TSCO) - Get Report

, Cramer said that he still likes this rural retailer.

No Huddle Offense

In his "No Huddle Offense" segment, Cramer sized up the wireless landscape now that

Sprint Nextel

(S) - Get Report

is partnering with


. He said the deal now caps how much Sprint shareholders can make, so he'd be a seller and come back to it after the deal closes.

As for the winners in the deal, those would be the tower companies like

American Tower

(AMT) - Get Report

, but those have already run big. So it's time to sell those as well, said Cramer.

The losers in the deal are AT&T and


(VZ) - Get Report

, two stocks that Cramer said he'd only buy on weakness.

Lastly, the wild card remains



, a partner with Sprint but one the company is under no obligation to take along for the ride. Cramer said to sell Clearwire along with Sprint.

-- Written by Scott Rutt in Washington, D.C.

To email Scott about this article, click here:

Scott Rutt

Follow Scott on Twitter


or get updates on Facebook,


To watch replays of Cramer's video segments, visit the Mad Money page on CNBC


At the time of publication, Cramer's Action Alerts PLUS had a position in AAPL, HD, MDLZ and SLB.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for, Inc., and CNBC, and a director and co-founder of All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of or its affiliates, or CNBC, NBC Universal or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.