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As long as companies such as
have credible management, investors can make big money if they take what these companies say at face value, Jim Cramer told viewers of his "Mad Money" TV show Thursday.
"If you respect a CEO's track record there, it is a good reason to buy that company's stock," Cramer said.
The market was down on Starbucks when the company reported a bad quarter, but its management told people not to worry, attributing the quarter to the hard-to-make frappuccino, which caused long lines, he said.
However, the stock fell to $30. Now the stock is close to $39, evidencing that the company was not broken at $30 and that it was a buy, Cramer said.
"That was your chance to buy Starbucks," he said, adding that he has come up with a new set of rules for these types of stocks.
First, when "a CEO has built up his or her credentials over the years," don't be so quick to jump off the stock after only one bad month, he said.
Second, when a company has "growth potential, stick with it through the bad times." And finally, "when a buying a cappuccino at Starbucks say 'wet' to get more coffee," Cramer mused.
Starbucks is the "king of comebacks" and is so good, that Cramer said he wants to celebrate it. He welcomed Howard Schultz, Starbucks' founder and chairman, and congratulated him on his stock's performance.
Schultz said Starbucks has recast its global opportunity to 40,000 stores, instead of the 30,000 new-store openings the java giant had anticipated.
"This is an opening act for Starbucks," Schultz said. "These are still the early days."
In addition, Starbucks has announced a "unique partnership with iTunes and
," he went on to say.
After Schulz commented about how Starbucks has also announced new-store openings in Brazil, Egypt, Russia and India in 2007, Cramer asked if China and India could be bigger markets than the U.S.
Because Starbucks hasn't yet opened in India, Schultz wouldn't comment, but said that Starbucks first opened up in Beijing in 1999. What's important in China, the CEO said, is the "awareness" and "acceptance" of his company's brand.
"There will be more consumer brands that will rush to China and not succeed," Schultz said. "It's very difficult and humbling."
"We have a lot of work to do there, but we are extremely optimistic about the opportunity," he went on to say.
When Cramer asked how much merchandise Starbucks could put through its pipeline, Schultz said it is important to understand that Starbucks is a coffee company and has been that way for 35 years.
"But a great merchant realizes the need for innovation," he said. "A great merchant understand the need to preserve the core business while enhancing the experience. We have the unique opportunity within the footprint of Starbucks to do other things while preserving the experience."
"This stock is going to $50," Cramer said. Starbucks closed at $38.69 on Thursday.
Market players can still buy it, and people who have it, should stick with it, he said.
To view Cramer's interview with Howard Schultz, please click here.
Reversal of Fortune
Sometimes courts make a "wacky ruling" which causes people to panic and sell stocks, Cramer said.
Just last February, a really "brilliant" court in Rhode Island found that
owed everyone who used lead paint a fortune, Cramer said somewhat sarcastically.
At that time, only two analysts told people to ignore this ruling, and consequently Sherwin-Williams fell from $52 to $41.
"It fell nine points in one day because people feared losses, but that's when people should have buying this stock," Cramer said.
Eventually the court threw away the suit, and the stock rebounded to $58.
But not to worry if market players missed out on Sherwin-Williams, Cramer said, because he had another stock for his viewers --
-- which he owns for his charitable trust,
Action Alerts PLUS.
"Altria is the next Sherwin-Williams," Cramer said.
Altria got "crushed" when a judge recently ruled that a jury should decide if the company should pay for damages it caused by advertising its cigarettes as "light." But Cramer believes this case will also get thrown out.
"You need to step up to the plate and bet there will be a reversal," he said. "By the time the case is overturned, the stock will be up. Altria is a $100 stock masquerading as a $78 stock."
Come November, the company should break up into three businesses -- just as soon as it gets the court off its back, Cramer said.
"It is ready to run with the horses," he said. "And with the 4.5% dividend, it is paying you a fortune to wait."
In his "Sell Block" segment, Cramer said that not all tech is the same. He explained why to his viewers.
"It's too simplistic to break it down into just hardware and software," he said.
for the PC,
for the business and
for the enterprise.
"You can keep these on the table," Cramer said.
is the winner, he said.
Cramer also likes
to play the bandwidth shortage.
In addition, hang onto
as plays on big-screen TVs and gadgets.
But be careful, because not all tech, like semiconductors, is worth owning, Cramer said. Semiconductors are a "problem area," which could hurt market players.
"I wouldn't buy a single semiconductor here and might go as far as to sell all of them," he said.
Advanced Micro Devices
battle is still going on, which is not good, said Cramer.
He added that he wouldn't own either if he could help it. "If I had to own one, it would be AMD," he said.
are two other companies people should swap out of, Cramer said.
And the one he trusts the least of all is
, he said.
Broadcom's earnings should come in "substantially worse than expected," Cramer said. "Sell it before this happens."
Cramer asked his guest,
Chairman and Chief Executive Clarence Otis, to talk about Darden's numbers
"We just released our September same-restaurant-sales numbers, and Olive Garden had a 5% to 6% increase, and Red Lobster had a 2% to 3% increase," Otis said. He added that the company feels "great" about the numbers.
The numbers have "built on the strength we had in August," he said.
When Cramer asked Otis to comment on the notion that the consumer is dead, Otis responded that "It certainly has been a little bit more uncertain than normal, but consumers are resilient."
Cramer was bullish on
Bank of America
Cramer was bearish on
Helix Energy Solutions
In the "Sudden Death" round, Cramer was bearish on
For more of Cramer's insights during the most recent Lightning Round,
Want more Cramer? Check out Jim's rules and commandments for investing from his latest book by
At the time of publication, Cramer was long Altria.
Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for
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