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You have to buy stocks next week that report good earnings, Jim Cramer told viewers of his "Mad Money" TV show Friday.

"We're in a buy-high, sell-higher world," he said. "What goes up the first day must go up again and again."

Boeing

(BA) - Get Boeing Company Report

,

Ingersoll Rand

(IR) - Get Ingersoll-Rand Plc (IR) Report

,

Caterpillar

(CAT) - Get Caterpillar Inc. Report

,

Black & Decker

( BDK),

American Standard

( ASD) and

Alliant Tech

(ATK)

all went up this week and kept going up, Cramer said.

"These stocks go up big the first day, the second day and then the third day," Cramer said. "This market is dynamic, and you need to be dynamic to keep up."

Therefore, said Cramer, your mantra should be to pay up for stocks to make money. Buy Boeing and Caterpillar, even though they both "went up huge" after they reported, he said.

The game plan next week is to find which stocks will have good earnings that will cause them to go up not only the first day but the following days as well, he said. The "best bet," according to Cramer, is to go with

Whirlpool

(WHR) - Get Whirlpool Corporation (WHR) Report

, which reports Wednesday.

It is a "near monopoly," and expectations are "extremely low," he said. Cramer advised viewers to get in ahead of the quarter Wednesday because he believes this one is going to $120, on the cheap side. Whirlpool closed at $92.35 Friday.

Consider getting into

Cisco

(CSCO) - Get Cisco Systems, Inc. Report

as well, he said, because its bar has also been set very low. And

VF Corp.

(VFC) - Get V.F. Corporation Report

is another stock reporting next week that Cramer likes.

In addition, he believes

Disney

(DIS) - Get Walt Disney Company Report

"should rally again" and

Bunge

(BG) - Get Bunge Limited Report

"is ready to snap back."

Lastly, Cramer encouraged people to take a look at

Curtiss-Wright

(CW) - Get Curtiss-Wright Corporation Report

, which should bounce after it reports Thursday.

Broken Stocks

It may make no sense that

Yahoo!

(YHOO)

, which Cramer owns for his charitable trust,

Action Alerts PLUS, is more expensive than

Google

(GOOG) - Get Alphabet Inc. Class C Report

, Cramer said.

And it might be confusing that despite reporting a "blowout" quarter, Google got hammered. Meanwhile,

eBay

(EBAY) - Get eBay Inc. Report

, after reporting a not-so-good quarter, went up, he went on to say. But there is a reason for this.

There are two kinds of growth on Wall Street, Cramer explained: accelerating growth and decelerating growth. And there are some money mangers who will pay up only for the former.

Yahoo! and eBay are both "broken stocks," according to Cramer. He said that Yahoo! has been broken for a while -- so much so that some people don't even consider it a growth stock any more -- but with its Panama software, it is getting better.

Similarly, according to Cramer, the market had "completely written off" eBay, but after it "fixed things" and came out with a "halfway decent" number, it demonstrated accelerating growth and attracted buyers. "These two are not done going up," he said.

However, Google, which had 99% growth last year, is now decelerating, demonstrating 40% growth, Cramer said. Even though 40% growth is still "remarkable," money mangers make the rules and they don't go after decelerating growth, he said.

Cramer believes Google has more going for it than just growth. It has a "virtual monopoly" on page search and a low multiple. But with a decelerating growth rate, it won't get the multiple it deserves, he said. Cramer still believes Google will go to $600 "once it shakes off the deceleration," but for the near-term it will trade lower. Google closed at $481.50 on Friday.

While Yahoo! and eBay "are nothing compared to Google," they are going higher, and Google should go down to $450 before it bounces back, Cramer said.

Turn the Switch & Data On

Cramer told viewers to buy Switch & Data under the symbol SDXC after its initial public offering, which is expected to take place next week.

While it is a tech IPO, levered to the rising demand for broadband, it is not a typical broadband play, he said. Rather, Switch & Data provides infrastructure for the actual servers, making it possible for companies such as

Level 3 Communications

(LVLT)

to operate, Cramer said.

Its high-profile customer list includes such names as Google, Yahoo!,

Akamai Technologies

(AKAM) - Get Akamai Technologies, Inc. Report

,

Apple

(AAPL) - Get Apple Inc. (AAPL) Report

and

Microsoft

(MSFT) - Get Microsoft Corporation (MSFT) Report

, he said.

Image placeholder title

TheStreet Recommends

A similar company,

Equinix

(EQIX) - Get Equinix, Inc. Report

, doubled in the last year, so Cramer believes people should get into Switch & Data.

He advised viewers to first try to get into the stock by going through any of Switch & Data's underwriters -- including Deutsche Bank, Jefferies & Co., CIBC World Markets, Raymond James, Lazard Capital Markets, RBC Capital Markets and Merriman Curhan Ford.

If that's not possible, Cramer said he'd pay up to $20 for the stock in the public market and sell it at $24.

In his "Mad Mail" segment, Cramer told a viewer he is still bullish on

NYSE Group

(NYX)

, which he owns for his charitable trust, and believes it is a very good stock.

Responding to another mailer, Cramer said

Halliburton

(HAL) - Get Halliburton Company (HAL) Report

, which he also owns, is cheap and good, and he advised the viewer to stick with it.

Lightning Round

Cramer was bullish on

Nymex Holdings

( NMX),

Grainger

(GWW) - Get W.W. Grainger, Inc. Report

,

Wesco

(WCC) - Get WESCO International, Inc. Report

,

Chevron

(CVX) - Get Chevron Corporation Report

,

Devon Energy

(DVN) - Get Devon Energy Corporation Report

,

Amgen

(AMGN) - Get Amgen Inc. Report

,

Genentech

( DNA),

Celgene

(CELG) - Get Celgene Corporation Report

,

Hewlett-Packard

(HPQ) - Get HP Inc. (HPQ) Report

,

Valero Energy

(VLO) - Get Valero Energy Corporation Report

,

Archer Daniels Midland

(ADM) - Get Archer-Daniels-Midland Company Report

,

Amor Holdings

(AH)

,

General Dynamics

(GD) - Get General Dynamics Corporation (GD) Report

and

L-3 Communications

(LLL) - Get L3 Technologies Inc Report

.

Cramer was bearish on

1-800-Flowers.com

(FLWS) - Get 1-800-FLOWERS.COM, Inc. Class A Report

,

Sirius Satellite Radio

(SIRI) - Get Sirius XM Holdings, Inc. Report

,

Medarex

( MEDX),

Illumina

(ILMN) - Get Illumina, Inc. (ILMN) Report

and

Force Protection

(FRPT) - Get Freshpet Inc Report

.

Want more Cramer? Check out Jim's rules and commandments for investing from his latest book by

clicking here

.

For more of Cramer's insights during the Lightning Round, click here

.

At the time of publication, Cramer was long Halliburton, Hewlett-Packard and NYSE Group.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for TheStreet.com, Inc., and CNBC, and a director and co-founder of TheStreet.com. All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of TheStreet.com or its affiliates, or CNBC, NBC UNIVERSAL or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither TheStreet.com, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or TheStreet.com is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, TheStreet.com or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor TheStreet.com, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on TheStreet.com. The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in TheStreet.com, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.