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On Friday,

Fortress Investment Group

becomes the first publicly traded hedge fund in America, but the big beneficiary from that offering will be

Sears Holdings


, Jim Cramer told viewers of his "Mad Money" TV show Thursday.

Sears, a stock Cramer owns for his

Action Alerts PLUS charitable trust, is more than just a retailer -- it's an investment business, he said. And the "mastermind" behind Sears, Chairman Eddie Lampert, "is one of the best money managers in history," Cramer said.

Right now there are no publicly traded hedge funds in the U.S. marketplace so there's no way to measure how much the investment side of Sears' business is worth, Cramer explained. "There's no yardstick to measure it against."

Generally, if Wall Street doesn't have comparable stocks, investors will not buy the stock because they don't know what it is worth if they don't have any similar businesses with which to compare it, he explained.

Because people can't value Sears' investment business, they treat it like a retailer, Cramer continued. But now that Fortress is

ready to come public, market players will be able to see what Fortress trades for and stick that multiple in the earnings Lampert generates at Sears, he said. Cramer believes that once Sears has a comparable, more people will invest in it.

"Fortress' multiple, which will probably be 17 times earnings, tells us what we should pay for Sears' investment business," he said.

When people compare Sears and Fortress, they'll see the former is cheap, Cramer added. On a conservative level, he believes Sears should be worth $237 a share. Sears closed at $180.81 Thursday.

Also, since the company could do a lot more to raise cash for Lampert to manage, Sears could have even better returns, Cramer said.

While some feel the Fortress yardstick could also be used with

Goldman Sachs

(GS) - Get Goldman Sachs Group, Inc. (GS) Report

, which Cramer also owns for Action Alerts PLUS, he said he can't go along with that because he feels Goldman Sachs is more than a hedge fund.

DST Is Ripe for Buying


State Street

(STT) - Get State Street Corporation Report

bid to buy asset management firm

Investors Financial Services

( IFIN), it should have caused other stocks in that line of business to leap, Cramer said.

Particularly, he believes "

DST Systems


should have gone up huge on the State Street bid." That it did not was "wrong," Cramer said. "It should have shot up."

Because Cramer believes DST is the next takeover target, he recommended people buy it before it gets bought out. The Street missed the chance to get into this stock, and now it's an opportunity, he said, adding that even if DST is worth less than Investors Financial, DST should still go up to $88. DST closed at $71.94 Thursday.

Cramer said the company likely will not be independent a year from now because, he believes,

Bank of America

(BAC) - Get Bank of America Corp Report



(STI) - Get SunTrust Banks, Inc. Report

could buy it.

If no takeover happens, Cramer still considers DST a buy because its last quarter was a "blowout" and, despite its recent run, the stock is inexpensive. Right now, he said, is a good entry point because DST "has a bulls eye painted on its back and its fundamentals are good."

Sell Block

In his "Sell Block" segment, Cramer apologized for putting


(AVP) - Get Avon Products, Inc. Report

Andrea Jung on his CEO wall of shame, because Avon just reported a "terrific" quarter and "the company showed real growth after a long time."

However, he advised people to sell

Wells Fargo

(WFC) - Get Wells Fargo & Company Report

, a bank he's "liked seemingly forever," because he feels the stock has gotten expensive. While he said people don't need to dump their whole position, he did recommend taking some off the table and swapping into Goldman Sachs instead.

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Also, even though Cramer said he's liked

Abercrombie & Fitch

(ANF) - Get Abercrombie & Fitch Co. Class A Report

for a long time, now he believes it's time to close off the position and take profits in the stock.

Lastly, he advised selling

Circuit City

(CC) - Get Chemours Co. Report

and buying

Best Buy

(BBY) - Get Best Buy Co., Inc. Report


Mad Mail & Sudden Death

In response to a viewer's letter in the show's "Mad Mail" segment, Cramer said


(MO) - Get Altria Group Inc Report

TheStreet Recommends



(DEO) - Get Diageo plc Sponsored ADR Report

have good dividends. He said the two stocks, both of which he owns for his charitable trust, are not in the same camp as

Las Vegas Sands

(LVS) - Get Las Vegas Sands Corp. (LVS) Report

, which he called a "high-rolling, conceivably one-month shortfall of a Macau stock."

He told another viewer that he believes

Level 3 Communications


is turning around, buying out its high-yield debt. Cramer believes this strategy is working but advised people to listen to the company's conference call and to do their own homework before buying the stock.

During the "Sudden Death" round, Cramer was bullish on




Melco PBL Entertainment



Lightning Round

Cramer was bullish on

Archer Daniels Midland

(ADM) - Get Archer-Daniels-Midland Company Report


Acme Packet

( APKT),


(WHR) - Get Whirlpool Corporation (WHR) Report





Vulcan Materials

(VMC) - Get Vulcan Materials Company Report



(MA) - Get Mastercard Inc. (MA) Report



(GLW) - Get Corning Inc Report


Cramer was bearish on

Aventine Renewable Energy

( AVR),


(SAP) - Get SAP SE Sponsored ADR Report



(ORCL) - Get Oracle Corporation Report


Thor Industries

(THO) - Get Thor Industries, Inc. Report


Tibco Software



For more of Cramer's insights during the Lightning Round, click here


Want more Cramer? Check out Jim's rules and commandments for investing from his popular book by

clicking here


At the time of publication, Cramer was long Altria, Diageo, Goldman Sachs and Sears Holdings.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for, Inc., and CNBC, and a director and co-founder of All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of or its affiliates, or CNBC, NBC UNIVERSAL or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.