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wants to turn itself into the hot growth machine it once was, it needs to buy

Monster Worldwide

(MNST) - Get Report

," Jim Cramer told viewers on his "Mad Money" TV show Friday.

All week Cramer has been recommending smaller companies that Yahoo!, which Cramer owns for his charitable trust,

Action Alerts PLUS, could purchase "to jump-start its growth."

On previous shows, Cramer advised buying




The Knot



The Internet giant "needs to get its growth up, and Monster is a great candidate," he said.

Yahoo! tried to blame its poor performance on its sector, but because


(GOOG) - Get Report

, which is in the same industry, is doing "great," it's evident that it's not the industry that's performing badly, but Yahoo!'s management, Cramer said.

Image placeholder title

In fact, Monster is worth owning even if Yahoo! doesn't buy it because it's a broken stock, not a broken company, Cramer said.

Monster charges more for its listings than its competitors and controls 48% of the online job market. Plus, it is partnering with newspapers, he said.

"If I were you, I'd buy Monster in the expectation that Yahoo! needs to buy smaller companies such as Monster, Bankrate and The Knot to dig itself out of the hole management has buried the company into," Cramer said.

But if not, Monster is a good buy on its own, as its fundamentals are intact, he said.

Cramer said that if Yahoo! fired CEO Terry Semel, he'd call the stock a triple buy.

Top-Shelf Taste


(DEO) - Get Report

is a total-return stock, which people need to own, said Cramer.

A total-return stock is one with solid growth and high dividends, such as


(MO) - Get Report

, which he owns for his charitable trust,

Action Alerts PLUS, and


(T) - Get Report

, Cramer said.

"It's what you need if you're going to make some mad money," he said.

Diageo has a steady 10% growth, 4.1% dividend and 16% multiple, which makes it a cheap stock, Cramer said. Plus, it is a "high-end liquor company."

"We like brands that prey on natural human weakness," he said. "With its brands, Diageo is a top-shelf liquor company and controls 60% of the world's top brands of liquor."

Three other reasons Cramer believes that Diageo is a buy are segmentation, branding and BRIC (a term used to group together Brazil, Russia, India and China).

In terms of segmentation, Diageo has been able to divide its products into various brands using different-colored labels, by selling almost the same product, he said. It charges much more for basically the same product that has aged longer.

On the other hand, it seems that other liquor companies like

Molson Coors

(TAP) - Get Report

, which has slow growth, have "fallen off the wagon," Cramer said.

Diageo also has branding strength, he said. It is able to sell its Johnnie Walker Blue for $200 to $300 a bottle, while this is blended scotch and second-rate, Cramer said.

What people are doing here is paying for the blue label, he said, calling Diageo the "greatest marketing company of all time."

Finally, concerning BRIC, Diageo's new focus is China, where it should make "a killing next year," Cramer said.

"Diageo is a must-own stock in my book and is the opposite of


(CAT) - Get Report

, which is down big today," he said.

Easy-Earnings Plan

During earnings season, it's easy to come up with a game plan, Cramer told his viewers.

For the coming week, people should get into

Oregon Steel


because there was a huge 5% selloff today, he said.

This company reports Friday and should have "a blowout quarter," he said. "On Monday, I would BuyBuyBuy."

In addition, Cramer said market players should buy

Alaska Air

(ALK) - Get Report

before it reports on Tuesday, as it should follow in the footsteps of

Continental Airlines

(CAL) - Get Report




, which reported amazing quarters.

Also, people should get into


(GLW) - Get Report

, which makes the fiber we need to expand our networks and reports on Wednesday.


(BUD) - Get Report

should get hammered next week, he said.

"If you need a liquor play, sell the BUD and buy Diageo," Cramer advised.

In addition, because Cramer believes that


(BMY) - Get Report

numbers will come down, he recommended selling that as well.

General Motors

(GM) - Get Report

should work as a play off of


(F) - Get Report

, which reports Monday, Cramer said, so wait until that report comes out.



(CMCSA) - Get Report

, should continue to do well after it reports next week, he said.

Who's a Bear?

Cramer welcomed Chicago Bears wide receiver Muhsin Muhammad to the show and commented on a recent story on


in which Cramer was "shocked" to see that there are bogus hedge funds that try to round up big-time football players.

When Cramer asked Muhammad how he protects himself against such funds, Muhammad said, "The NFL has a security program that helps us out.

"It's run by the FBI, and it conducts thorough background checks," he went on to say. "They give us a safety net."

In addition, Muhammad said he has hired "smart guys" to work for him.

"I'm really careful and try to invest in my own particular companies -- things that I want to get involved with," he said. "With that you can make your own financial and business decisions."

Next, Muhammad played Cramer's "Am I Diversified?" game and named the following five stocks as being a part of his portfolio:


(FDX) - Get Report


Exxon Mobil

(XOM) - Get Report



(IBM) - Get Report


Bank of America

(BAC) - Get Report



(MET) - Get Report


Cramer said not only is the portfolio diversified, but also Muhammad is "in the house of pleasure."

Muhammad also mentioned that he has created a charity called M2 Foundation for Kids, which is dedicated to enhancing the mental and physical development of children.

He said there is a wide range of things the charity is involved in, and if people are interested in getting to know more about it they should visit

the Web site.

Lightning Round

Cramer was bullish on




Bare Escentuals



Du Pont

(DD) - Get Report



(ORCL) - Get Report



(MRK) - Get Report








Akamai Technologies

(AKAM) - Get Report



(AAPL) - Get Report


Under Armour




(MAT) - Get Report



(BBT) - Get Report


Wells Fargo

(WFC) - Get Report


Cramer was bearish on

Occidental Petroleum

(OXY) - Get Report


Dow Chemical

(DOW) - Get Report


CommVault Systems

(CVLT) - Get Report






(SNE) - Get Report


For more of Cramer's insights during the most recent Lightning Round,

click here.

Want more Cramer? Check out Jim's rules and commandments for investing from his latest book by

clicking here


At the time of publication, Cramer was long Altria, Yahoo! and Goldman Sachs.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for, Inc., and CNBC, and a director and co-founder of All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of or its affiliates, or CNBC, NBC UNIVERSAL or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.