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) -- Even the strongest of bulls have to rest eventually, Jim Cramer told

"Mad Money"

viewers Wednesday. He once again urged them not to jump into the markets during what is now the longest consecutive-day rally since November 1996.

Cramer said a lot of things have changed since 1996, back when dial-up Internet and low-cost brokers were democratizing the stock market and making it accessible for everyone. Back then was the golden age of investing, Cramer recounted, with the markets having little to worry about except gridlock in Washington.

But in today's markets, investors have been conditioned to worry, said Cramer, even though stocks are cheaper now than the were back in 1996, while taxes are actually lower now than they were in 1996. Stocks are so cheap, and companies so brimming with cash, that it's easy to see why there have been so many takeovers, mergers, dividend boosts and stock buybacks.

Cramer said there's a reason why today's retail sales number were so strong -- it's because of the wealth effect created by a rising stock market, rising home prices and increased job stability. Add those together and consumers simply spend more.

Cramer concluded by saying investors can still make a lot of money in the markets, but they can't own stocks making all-time highs after a nine day rally. Instead, they should be looking at the laggards in tech and the financials, which are still far from their highs and are cheap by any metric.

Executive Decision: Ben Baldanza

In the "Executive Decision" segment, Cramer spoke with Ben Baldanza, president and CEO of

Spirit Airlines

(SAVE) - Get Report

, a no-frills airline that trades at a scant 11 times earnings despite being profitable every year since 2007.

Baldanza explained that Spirit caters to price-sensitive customers who have an eye for value. He said the airline views fees more like options when you buy a car in that some customers choose to pay extra for a better experience while others may prefer just the basics. Using that model, he said, some customers can opt to pay more but others will not have to subsidize their neighbors' tickets by paying extra fees.

Baldanza also said Spirit is one of the few airlines that's actually run like a business. He said the company has good margins and is profitable in every city it services.

When asked how industry consolidation affects Spirit's operations, Baldanza said consolidation has stabilized the airline industry by reducing over-capacity and eliminating some of the most cut-throat competition, allowing for all the airlines to run their businesses better and more profitably.

Cramer said that after endorsing airline stocks for the first time in decades last week, Spirit is one of the best picks in this re-emerging industry.

Revisiting 'Gatsby'

With retail sales continuing to roar, Cramer revisited his "Great Gatsby" index of luxury stocks, expanding the list with six new names including

Toll Brothers

(TOL) - Get Report

, builders of high-end homes;


(BC) - Get Report

, makers of boats and recreational vehicles;






, in the retail and accessory space, along with


(TIF) - Get Report

for jewelry and

Estee Lauder

(EL) - Get Report

for makeup.

Cramer said his original index, which included

Whole Foods



Michael Kors


, has lagged the

S&P 500

by a hair and also lacked the diversification for a true gauge of spending by the wealthy. He said by adding these names, the index now better represents all high-end goods.

Cramer said Saks, Coach and Tiffany complement his original set of retailers, while Brunswick is the quintessential discretionary spending company. Estee Lauder is the premier beauty player, he added, while Toll Brothers has been his favorite high-end home builder for years.

By adding all of these names, Cramer concluded, investors can now use the entire Gatsby index to better see exactly where the high-end of retail is heading.

Lightning Round

In the Lightning Round, Cramer was bullish on

Micron Technology

(MU) - Get Report


CVS Caremark

(CVS) - Get Report



(CMI) - Get Report


Cramer was bearish on

Sprint Nextel

(S) - Get Report


Pacira Pharmaceuticals

(PCRX) - Get Report


JC Penney

(JCP) - Get Report


Am I Diversified?

In the "Am I Diversified" segment, Cramer spoke with callers and responded to tweets sent via Twitter to


to see if investors' portfolios have what it takes for today's markets.

The first portfolio included:

Abbott Laboratories

(ABT) - Get Report


Berkshire Hathaway

(BRK.B) - Get Report



(COP) - Get Report



(MCD) - Get Report


Pulte Homes

(PHM) - Get Report


Cramer blessed this portfolio as perfectly diversified.

The second portfolio's top holdings included:


(PEP) - Get Report



(MRK) - Get Report



(ORCL) - Get Report


Emerson Electric

(EMR) - Get Report


Suncor Energy

(SU) - Get Report


Cramer said this portfolio was also properly diversified.

The third portfolio had:

CenterPoint Energy

(CNP) - Get Report


Bristol Myers-Squibb

(BMY) - Get Report


General Electric

(GE) - Get Report


Waste Management

(WM) - Get Report



(K) - Get Report

as its top five stocks.

Cramer said he was also a fan of this portfolio.

No Huddle Offense

In his "No Huddle Offense" segment, Cramer once again made the suggestion that


(AAPL) - Get Report

, a stock he owns for his charitable trust,

Action Alerts PLUS, should buy streaming movie giant


(NFLX) - Get Report


Cramer thinks Apple has hit a wall with its current AppleTV plans, and that wall is the content providers who are not willing to seed their customers to Apple.

Cramer said that neither bullying or negotiation are likely to change these providers' minds. Meanwhile, Netflix already has 26 million subscribers paying for streaming content into their living rooms and would likely welcome an Apple-centric revamp of the service and its offerings.

With over $100 billion in cash, Cramer said it's important for Apple's share price for the company to return a sizable chunk of that cash back to its shareholders. The value created by a Netflix deal would give Apple the growth it needs.

To watch replays of Cramer's video segments, visit the Mad Money page on CNBC


-- Written by Scott Rutt in Washington, D.C.

To email Scott about this article, click here:

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At the time of publication, Cramer's Action Alerts PLUS had a position in AAPL, ABT, BMY and GE.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for, Inc., and CNBC, and a director and co-founder of All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of or its affiliates, or CNBC, NBC Universal or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.