Cramer's 'Mad Money' Recap: A Jolly Retail Report (Final) - TheStreet

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NEW YORK (

TheStreet

) -- "The prevailing wisdom on Wall Street is just too negative," Jim Cramer told the viewers of his "Mad Money" TV Show Thursday.

He said that in a perfect world, analysts would be singing the praises of the retail sector instead of trying to scare investors away.

Cramer said if he were an analyst, he'd be telling investors to step up to the retail sector and invest with confidence, as the demand for housewares, clothing and electronics is heating up. He said the facts to support his case are everywhere.

Cramer said

Apple

(AAPL) - Get Report

is on pace for another record quarter, selling computers and smart phones, while

Staples

(SPLS)

is seeing strong demand for computers as well. Meanwhile,

BestBuy

(BBY) - Get Report

executives said that chain is seeing strong demand for LCD TVs.

In the apparel space, Cramer noted that

VF Corp

(VFC) - Get Report

is seeing strong demand for its Northface brand, while

Decker's

(DECK) - Get Report

and

Jones Apparel

(JNY)

are also seeing strong demand.

Cramer said the list goes on, with retailers

Macy's

(M) - Get Report

and

Target

(TGT) - Get Report

seeing strong demand for housewares and appliances made by

Jarden

(JAH)

And finally, with home prices stabilizing and gas prices falling, consumers are spending money to fix up their homes, said Cramer. That trend is evident in comments made by

Sherwin Williams

(SHW) - Get Report

,

Masco

(MAS) - Get Report

and

Home Depot

(HD) - Get Report

, he said.

"You can stick with the bearish research reports if you want to," said Cramer, "but I'm positive you'll make more money with me."

Ford's Transformation

Continuing his "Invest In America" series, Cramer sat down with Alan Mulally, president and CEO of

Ford

(F) - Get Report

, a man whom Cramer said makes him feel proud to be an American.

Mulally said the transformation at Ford began over three years ago, when he realized the company needed a new direction. At that time, he said, Ford began focusing on its brand and divesting itself of non-core assets. Mulally said his experience at

Boeing

(BA) - Get Report

helped him see the crisis early and allowed him to raise capital and negotiate with the unions far earlier than the competition.

Mulally said Ford has now transformed itself from having 97 different nameplates across the globe, to now less than 20. He said the company's new, single family of cars can serve all customers all around the world. Ford, he said, is returning to its roots, making cars available for everyone, from small to medium to larger vehicles and to vehicles in every price range.

Mulally dispelled the myth that cars can't be made in the U.S while having unions. He said that in the past, that was true, but said with Ford's new plan, they're once again making cars profitably. Mulally said the company's new motto is "profitable growth for all." He said all of the company's constituents, from employees to customers and unions to shareholders, are all working together toward that common goal.

Focusing on the Customer

Continuing his exclusive interview with Ford president and CEO Alan Mullaly, Cramer asked how Ford can compete with

General Motors

(HD) - Get Report

, which was bailed out by the U.S. government. Mulally responded by saying that the advantages of being an independent company far outweigh the disadvantages, and that he supported government's bailout of GM, as it helps the U.S, auto industry.

Mulally said that Ford's focus is now on the customer, and it's proud to have repaid $10 billion of debt so far. He said the company has also raised $1.6 billion in new funding in the equity markets, a sign that investors once again believe in the company. Mulally said Ford's goal is to strengthen its balance sheet and generate more free cash flow with every quarter.

Turning to the issue of jobs in America, Mulally said he's passionate about fighting for American manufacturing, which he called the soul of the country. He said that manufacturing will be part of the solution for the country's goals of energy independence and security, and he believes in its innovation and creativity.

Along those lines, Mulally said that Ford is pushing ever forward to make combustion engines more fuel efficient, and is moving into hybrids and electric vehicles as fast as possible. When asked about natural gas as a fuel, Mulally said he's a supporter of natural gas, but noted that the country needs the infrastructure to support it.

Cramer said he remains a fan of Mulally and of Ford, as it represents one of the country's great iconic brands.

Coffee Faceoff

In Thursday's "Sell Block" segment, Cramer pitted coffee companies

Green Mountain Coffee Roasters

(GMCR)

and

Peet's Coffee & Tea

(PEET)

against each other to see which one reigns supreme in the war for your cup of joe.

Cramer said the clear winner in the space is Green Mountain, which manufactures the Keurig brand of one cup coffee makers. The Keurig makes single servings of coffee in under a minute using tiny coffee plus filter pods called K-cups. Cramer said while single serving coffee only represents 10% of overall coffee maker sales, Green Mountain dominates with 58% market share.

Cramer said it's easy to draw the conclusion that with better coffee at home, people will be making fewer trips to the coffee house. That's why rival Peet's Coffee made a bid for

Deidrich Coffee

(DDRX)

, the last independent licensee of K-cups. After a fierce bidding war, however, Green Mountain prevailed, and snapped up Deidrich, giving it 95% of the K-cup market.

Cramer said there just simply isn't enough room in the coffee market for Peet's, given the strength of Green Mountain in the home brewing market and a resurgent

Starbucks

(SBUX) - Get Report

in the coffee house market. He said Grem Mountain is the buy, and Peet's is the sell.

Lightning Round

Cramer was bullish on

Freeport-McMoRan

(FCX) - Get Report

,

Southern Peru Copper

(PCU)

,

Skyworks Solutions

(SWKS) - Get Report

,

Time Warner

(TWX)

and

Walt Disney

(DIS) - Get Report

.

He was bearish on

Smith Micro Software

(SMSI) - Get Report

,

AngloGold Ashanti

(AU) - Get Report

,

Lions Gate Entertainment

(LGF)

and

Kinross Gold

(KGC) - Get Report

.

-- Written by Scott Rutt in Washington D.C.

To watch replays of Cramer's video segments, visit the Mad Moneypage on CNBC

.

Want more Cramer? Check out Jim's rules and commandments forinvesting from his latest book by

clicking here.

For more of Cramer's insights during the Lightning Round, clickhere

.

At the time of publication, Cramer was not long any stock mentioned.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for TheStreet.com, Inc., and CNBC, and a director and co-founder of TheStreet.com. All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of TheStreet.com or its affiliates, or CNBC, NBC UNIVERSAL or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither TheStreet.com, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or TheStreet.com is related to the specific opinions expressed by him on "Mad Money."

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